Reimann Investors as new lead investor, Mai 2nd 2022
B2B SaaS company Scompler from Munich, Germany, has received a further investment of seven million euros in a second round of financing. The new lead investor is Reimann Investors, while existing investors neosfer (Commerzbank’s early-stage investor) and Bayern Kapital (Bavaria’s venture capital and growth investor for innovative technologies) are investing again. With the fresh capital, Scompler wants to massively strengthen its team, build up the leading position of its „Content Command Center“ in the German-speaking region also internationally and expand interfaces to other platforms such as Microsoft, Adobe, Google or Staffbase.
Munich, 05. May 2022 – Scompler’s „Content Command Center“ is one of the most powerful platforms for strategic brand and corporate communications on the market. It is used to professionalize all communication processes and strengthen cross-team collaboration. With Scompler, companies can plan, produce, publish and evaluate all communication content for the corporate newsroom as well as for social media, content marketing, storytelling, corporate communications and internal communications in a central location in a strategic, topic-oriented and collaborative manner.
Scompler has been a true success story since its inception in May 2018: More than 250 customers with 5 to 500 users, a total of around 25,000 registered users, ranging from NGOs to global corporations, including six DAX companies. The best-known names include Merck, Deutsche Post DHL, ADAC, Commerzbank, and AOK, but also Fridays for Future, UNICEF, and Johanniter. The company had closed its first financing round of 1.5 million euros in April 2020. The team around Mirko Lange (CEO) and Björn Bröhl (COO) has since grown to 55 people, doubling the recurring annual license revenue every year since then and increasing the value of the company fivefold.
The goal of using the Content Command Center is to break down communication silos, create company-wide transparency about communication, and significantly strengthen both the efficiency and effectiveness of communication and marketing. Scompler solves a problem that has arisen as a result of digitization, the so-called content shock and the advertising fatigue of consumers: so much information is available that companies can only sustainably penetrate their target groups with their communication if they publish relevant content in a well-coordinated manner in multi- or even omni-channel. However, the resulting increase in complexity cannot be managed with the general tools that have been in use to date, such as Excel or Trello, nor with specialized channel tools, such as social media management suites.
„Digitization is also causing content and communications management to grow together,“ says Mirko Lange. „It is no longer enough to simply fill individual channels with more and more content. Companies need to create better content. It comes down to delivering real content and narratives in a coordinated way.“ Scompler’s greatest strength in this regard, he said, is strategically aligning the actions of all stakeholders and ensuring that the strategy is implemented in day-to-day operations. The collaboration platform took on particular importance during the pandemic, he said, because it made it much easier for distributed teams, including those in home offices, to work together.
Mirko Lange (right), CEO, and Björn Bröhl, COO, of Scompler Technologies GmbH (Download Picture)
„Scompler has developed excellently since our seed financing round in April 2020,“ says Monika Steger, Managing Director of Bayern Kapital. „The innovative technology has long since proven itself in practice, and thanks to its scalability we continue to see great growth potential. We are pleased to provide new tailwind to the joint success story with funding from the Bayern Kapital Innovation Fund ERDF.“
Reimann Investors is leading the financing round with its fund. „Scompler is the optimal tool for strategic brand and corporate communication. We believe that the company will continue to win such prestigious customers in this fast-growing market and continue its excellent growth. Therefore, we look forward to the future collaboration in further building the company in cooperation with the exceptionally competent and experienced team,“ commented Hans-Christian Perle, Managing Director Reimann Investors.
Reimann Investors is the family office of members of the Reimann family of entrepreneurs who divested their stake in the former family business in the late 1990s. The fund’s investment focus is on young, innovative and fast-growing companies. The management of the fund acts as a strategically active shareholder who accompanies and promotes the development of companies in close cooperation with the management. The fund focuses on the areas of Software-as-a-Service (SaaS), FinTech and Digital Commerce.
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