Rei­mann Inves­tors as new lead inves­tor, Mai 2nd 2022

Con­tent Plat­form Scom­pler Clo­ses EUR 7 Mil­li­on Series A Finan­cing Round

B2B SaaS com­pa­ny Scom­pler from Munich, Ger­ma­ny, has recei­ved a fur­ther invest­ment of seven mil­li­on euros in a second round of finan­cing. The new lead inves­tor is Rei­mann Inves­tors, while exis­ting inves­tors neos­fer (Commerzbank’s ear­ly-stage inves­tor) and Bay­ern Kapi­tal (Bavaria’s ven­ture capi­tal and growth inves­tor for inno­va­ti­ve tech­no­lo­gies) are inves­t­ing again. With the fresh capi­tal, Scom­pler wants to mas­si­ve­ly streng­then its team, build up the lea­ding posi­ti­on of its “Con­tent Com­mand Cen­ter” in the Ger­man-spea­king regi­on also inter­na­tio­nal­ly and expand inter­faces to other plat­forms such as Micro­soft, Ado­be, Goog­le or Staff­ba­se.

Munich, 05. May 2022 – Scompler’s “Con­tent Com­mand Cen­ter” is one of the most powerful plat­forms for stra­te­gic brand and cor­po­ra­te com­mu­ni­ca­ti­ons on the mar­ket. It is used to pro­fes­sio­na­li­ze all com­mu­ni­ca­ti­on pro­ces­ses and streng­then cross-team col­la­bo­ra­ti­on. With Scom­pler, com­pa­nies can plan, pro­du­ce, publish and eva­lua­te all com­mu­ni­ca­ti­on con­tent for the cor­po­ra­te news­room as well as for social media, con­tent mar­ke­ting, sto­rytel­ling, cor­po­ra­te com­mu­ni­ca­ti­ons and inter­nal com­mu­ni­ca­ti­ons in a cen­tral loca­ti­on in a stra­te­gic, topic-ori­en­ted and col­la­bo­ra­ti­ve man­ner.

Scom­pler has been a true suc­cess sto­ry sin­ce its incep­ti­on in May 2018: More than 250 cus­to­mers with 5 to 500 users, a total of around 25,000 regis­tered users, ran­ging from NGOs to glo­bal cor­po­ra­ti­ons, inclu­ding six DAX com­pa­nies. The best-known names include Merck, Deut­sche Post DHL, ADAC, Com­merz­bank, and AOK, but also Fri­days for Future, UNICEF, and Johan­ni­ter. The com­pa­ny had clo­sed its first finan­cing round of 1.5 mil­li­on euros in April 2020. The team around Mir­ko Lan­ge (CEO) and Björn Bröhl (COO) has sin­ce grown to 55 peo­p­le, doubling the recur­ring annu­al licen­se reve­nue every year sin­ce then and incre­asing the value of the com­pa­ny fiv­e­fold.

The mis­si­on: Crea­te bet­ter con­tent tog­e­ther more easi­ly

The goal of using the Con­tent Com­mand Cen­ter is to break down com­mu­ni­ca­ti­on silos, crea­te com­pa­ny-wide trans­pa­ren­cy about com­mu­ni­ca­ti­on, and signi­fi­cant­ly streng­then both the effi­ci­en­cy and effec­ti­ve­ness of com­mu­ni­ca­ti­on and mar­ke­ting. Scom­pler sol­ves a pro­blem that has ari­sen as a result of digi­tiza­ti­on, the so-cal­led con­tent shock and the adver­ti­sing fati­gue of con­su­mers: so much infor­ma­ti­on is available that com­pa­nies can only sus­tain­ab­ly pene­tra­te their tar­get groups with their com­mu­ni­ca­ti­on if they publish rele­vant con­tent in a well-coör­di­na­ted man­ner in mul­ti- or even omni-chan­nel. Howe­ver, the resul­ting increase in com­ple­xi­ty can­not be mana­ged with the gene­ral tools that have been in use to date, such as Excel or Trel­lo, nor with spe­cia­li­zed chan­nel tools, such as social media manage­ment sui­tes.

“Digi­tiza­ti­on is also caus­ing con­tent and com­mu­ni­ca­ti­ons manage­ment to grow tog­e­ther,” says Mir­ko Lan­ge. “It is no lon­ger enough to sim­ply fill indi­vi­du­al chan­nels with more and more con­tent. Com­pa­nies need to crea­te bet­ter con­tent. It comes down to deli­ve­ring real con­tent and nar­ra­ti­ves in a coör­di­na­ted way.” Scompler’s grea­test strength in this regard, he said, is stra­te­gi­cal­ly alig­ning the actions of all stake­hol­ders and ensu­ring that the stra­tegy is imple­men­ted in day-to-day ope­ra­ti­ons. The col­la­bo­ra­ti­on plat­form took on par­ti­cu­lar importance during the pan­de­mic, he said, becau­se it made it much easier for dis­tri­bu­ted teams, inclu­ding tho­se in home offices, to work tog­e­ther.

Mir­ko Lan­ge (right), CEO, and Björn Bröhl, COO, of Scom­pler Tech­no­lo­gies GmbH (Down­load Pic­tu­re)

The inves­tors

“Scom­pler has deve­lo­ped excel­lent­ly sin­ce our seed finan­cing round in April 2020,” says Moni­ka Ste­ger, Mana­ging Direc­tor of Bay­ern Kapi­tal. “The inno­va­ti­ve tech­no­lo­gy has long sin­ce pro­ven its­elf in prac­ti­ce, and thanks to its sca­la­bi­li­ty we con­ti­nue to see gre­at growth poten­ti­al. We are plea­sed to pro­vi­de new tail­wind to the joint suc­cess sto­ry with fun­ding from the Bay­ern Kapi­tal Inno­va­ti­on Fund ERDF.”

Rei­mann Inves­tors is lea­ding the finan­cing round with its fund. “Scom­pler is the opti­mal tool for stra­te­gic brand and cor­po­ra­te com­mu­ni­ca­ti­on. We belie­ve that the com­pa­ny will con­ti­nue to win such pres­ti­gious cus­to­mers in this fast-gro­wing mar­ket and con­ti­nue its excel­lent growth. The­r­e­fo­re, we look for­ward to the future col­la­bo­ra­ti­on in fur­ther buil­ding the com­pa­ny in coöpe­ra­ti­on with the excep­tio­nal­ly com­pe­tent and expe­ri­en­ced team,” com­men­ted Hans-Chris­ti­an Per­le, Mana­ging Direc­tor Rei­mann Inves­tors.

Rei­mann Inves­tors is the fami­ly office of mem­bers of the Rei­mann fami­ly of entre­pre­neurs who dive­s­ted their sta­ke in the for­mer fami­ly busi­ness in the late 1990s. The fund’s invest­ment focus is on young, inno­va­ti­ve and fast-gro­wing com­pa­nies. The manage­ment of the fund acts as a stra­te­gi­cal­ly acti­ve share­hol­der who accom­pa­nies and pro­mo­tes the deve­lo­p­ment of com­pa­nies in clo­se coöpe­ra­ti­on with the manage­ment. The fund focu­ses on the are­as of Soft­ware-as-a-Ser­vice (SaaS), Fin­Tech and Digi­tal Com­mer­ce.

* * *

Press cont­act:
Mir­ko Lan­ge
Email: [email protected]

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