Newsroom review with Berliner Volksbank, Scompler and CRTN

Live webinar: Thursday, February 27 from 11 a.m. to 12 p.m. (+ recording)

A newsroom introduction is a mammoth project: often scheduled to last several months, with numerous responsibilities, retrospectives and external partners. We want to look back at the newsroom change at Berliner Volksbank - at the challenges at the beginning, the rethinking during the process and the introduction of new newsroom software. How did the staff react to the changes, how was it possible to manage day-to-day communication in parallel and how does the team now work together - in terms of roles, processes and a joint communication strategy?

In this webinar, Paul Stade from Berliner Volksbank, Jasper von Hardenberg from the strategy consultancy CRTN and Michael Schmitz from Scompler will review the change process surrounding the corporate newsroom. They have all experienced the process at first hand: Paul as a key internal driver of the project, Jasper as an external newsroom consultant and Michael, who supports our customers and partners in working with Scompler as strategic content planning software in the best possible way.

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Contents of the webinar

1. working methods in front of the newsroom: Excel spreadsheets, more and more channels and parallel messages at Berliner Volksbank


2. recap of the change process: insights into the topic architecture, channel strategy, KPIs and their mapping in a central newsroom software

3. Review based on central newsroom theses: Exchange on new roles, the operationalization of the communication strategy, and acceptance for the newsroom

About Berliner Volksbank

Berliner Volksbank eG is the largest regional cooperative bank in Germany. It employs around 1,800 people and is the point of contact for over 220,000 members, private customers and companies. The Brand and Corporate Communications team is organized in a corporate newsroom - supported by the newsroom consultancy CRTN and Scompler, the software for strategic communications planning.

Your speakers

Paul Stade

Head of Image Campaigns & Content Marketing Department, Berliner Volksbank

As head of the Brand and Corporate Communications department, Paul Stade was closely involved in setting up the corporate newsroom at Berliner Volksbank.

Jasper von Hardenberg

Managing Director, CRTN Marketing

Jasper von Hardenberg and his team support Marketing and Corporate Communications with the development of a communications strategy and the introduction of a newsroom, among other things.

Michael Schmitz

Head Business Development & Partnerships

Michael Schmitz works together with consulting partners on solutions for how Scompler 's customers can operationalize their content strategy.

Register for the webinar