Siemens Energy, Commerzbank, EWE
References - what customers say about Scompler
Scompler emerged from a major consulting project at Deutsche Bahn in 2013. Since then, we have acquired many large and small customers - more than 25,000 users are now registered on the Scompler platform. Our consulting and software customers include corporations and medium-sized companies from Germany, Austria and Switzerland.
"Scompler is the heart of our content work: this is how we know which texts, on which topic, for which target group, we need and when."
Jennifer Hauschild
Press & Public Relations, Rheinland-Pfalz Tourismus GmbH
"Thanks to Scompler , we were able to reduce our activities as an international communications department, but increase their impact."
Izabela Krpan
Communications Professional Europe, Siemens Energy
"Scompler is perfect for units like ours that want to communicate professionally, with vision and, above all, in a structured way on various topics."
Irina Wolk
Head of Communications Strategy and Evaluation, EWE Aktiengesellschaft
"Scompler has been supporting us in our communication with long-distance and local transport customers for several years now. We have grown with the tool and its constant evolution. At the same time, we had the opportunity to incorporate the needs of the editorial team into its further development. DB Vertrieb GmbH's social media management started with strategic planning through to operational implementation on the high-reach passenger transport accounts. This successful way of working has recently been transferred to the online editorial team of bahn.de and the regional pages of DB Personenverkehr, allowing the editorial teams to grow together."
Svea Raßmus
Former Head of Online Editing, Social Media and Content Management, Deutsche Bahn
"One of our most important strategic tasks as a bank is to become consistently digital. 'Consistently digital' is synonymous with 'consistently customer-oriented'. And this is not just a technical task, but above all a communicative one, for which content plays a decisive role. In the first step, we will Scompler support us in our operational work in the area of social media. In the future, Scompler will become our strategic content management system, forming the basis for consistently user-oriented, topic-specific and cross-channel communication."
Richard Lips
Former Divisional Board Member for Group Communications, Commerzbank
"Our focus is on needs-oriented communication. We have decided to think in terms of content rather than channels, which are strategically aligned with the organization. In the past, we stumbled from concept paper to concept paper. We did not succeed in operationalizing this. Scompler The new approach guides us in methodology and systematics and enabled us to digitize marketing communication within 2 hours. We are still learning, but our cross-departmental collaboration continues to grow. Day-to-day business is always strategically aligned with the content strategy. Communication is transparent for everyone at all times and our efficiency has increased. A win-win for everyone."
Newsroom and topic centricity in strategic content management
The "Content Command Center©" of the Salvation Army Switzerland with Scompler - awarded the Fox Award 2020 in Gold.
"Today more than ever, successful communication work is based on maintaining an overview of topics and channels at all times, controlling workflows, managing ideas, planning topics and ultimately aligning them with strategic corporate goals. This is where Scompler provides enormous support in day-to-day work."
Katrin Alina Kulage
Former PR Officer, Corporate Communications, Düsseldorf Airport
Away from the channel, towards the topic - strategic content management in practice
The new newsroom organization of Düsseldorf Airport based on Scompler.
"We understood early on: we have to create content across all channels with the story as the central element. After the strategy meeting, everyone needs to know what the strategy guidelines mean in concrete terms for their work. This translation of strategy into operations is the domain of Scompler - and, in my opinion, this is the crux of whether content marketing works or not. Scompler has led to a whole new level of visibility, a whole new transparency of topics. That was the starting point for a weekly editorial meeting that now involves all departments: internal communications, PR, performance marketing, the content marketing team and other units."
Juliane Howitz
Teamlead Content Marketing / Content Strategist, HRS Group
Strategic content marketing as the spearhead of transformation
How HRS is changing structures and processes with Scompler and aligning its customer approach to specific topics.
"Communication experts who work on a topic-oriented basis help Scompler helps enormously with planning. Defining topics, specifying post types and posts and moving them later if necessary, or assigning responsibilities within the team, for example. And if a department asks what we have done on a topic, I can filter it out with one click and send an overview graphic. Five videos, one infographic, 27 Facebook posts, 10 tweets on Twitter... We used to pull out Twitter figures, Excel/CSV files or other documents, now everything is included."
Marcel Hauri
Head of Publishing and Newsroom Swiss National Accident Insurance Fund (Suva)
More transparency and collaboration in the newsroom
How the use of Scompler in the newsroom makes SUVA Switzerland's communication faster and more efficient.
"I have already introduced two other tools in the company and I know very well that user-friendliness is the be-all and end-all for employee acceptance. And Scompler is simply way ahead in this respect. Above all, we wanted to communicate more strategically. And that's what Scompler supports best. So far, we have been asking the team members in the clinics: 'What do you actually do? With Scompler , we start asking: 'Why are you doing this? And how do you do it?' and thus pave the way for a much more strategic approach to communication."
Frank Nehlig
Former Head of Corporate Communications, Hirslanden Hospital Group
Integrated communication - strategic, topic-centered and across silos
How the Hirslanden private hospital group uses Scompler to manage its communication in the newsroom model
"With Scompler we organize our work in the Corporate Newsroom. This allows us to orchestrate our content at national and international level and publish it in a coordinated manner. This includes content from IR, image and corporate communications as well as from the specialist departments and various country organizations. We cover all communication channels in the newsroom, from internal to marketing communication, social media, PR and magazine and website content."
Olaf Grewe
Manager Group PR Corporate Communications Geberit International AG
"In many companies, communication and marketing are at a turning point: The external image must increasingly address the specific needs of their target groups in order to stand out from the competition. We therefore see Scompler considerable market potential: in the age of digitalization, this young high-tech company has its finger firmly on the pulse with its sophisticated solution. Innovative approaches in a high-growth sector therefore make investments in IT companies such as Scompler particularly interesting for Bavaria as a location for the future."
Roman Huber
Managing Director Bayern Kapital
"The production of relevant content - not data - is both a bottleneck and a success factor for customer-centric communication. In addition, the growing number of distribution channels is leading to increasing complexity and therefore also to a greater need for solutions to deal with this complexity. Mirko Lange and his team have decades of experience as consultants and are familiar with the many challenges faced by large companies when it comes to overarching topic management in communication strategy. Scompler found the right answer."
Sebastian Scheib
Investment manager, main incubator
