Lecture and discussion: fireside chat on narrative dissemination in the Winnetou case

On December 13, 2022, the #d2mtalk Special – "Communication in the Age of the Excited Society" took place. The talk focused on narrative dissemination in today's digital world and the consequences for communication. Mirko Lange illustrated narrative dissemination using the Winnetou case and then discussed the "Anatomy of Narrative Dissemination & the Consequences for Communication."

Carsten Rossi from Kammann Rossi, Rouven Kasten from GLS Bank, Meike Leopold from Start Talking and Mirko Lange discussed how important it is in today's digital world to be aware of the mechanisms and consequences of narrative dissemination. The panel asked themselves: How can we ensure the responsible handling of information and what significance do authenticity and transparency have in communication?

In his presentation "Fireside chat on narrative dissemination in the Winnetou case," Mirko Lange presented the data analysis on the Winnetou debate. The discussion was moderated by Thorsten Ising and Björn Negelmann.