Mirko Lange at the #d2mtalk special - "Communication in the age of the excitement society"

Lecture and discussion: fireside chat on narrative dissemination in the Winnetou case

Published onDecember 15, 2022

On December 13, 2022, the #d2mtalk Special - "Communication in the Age of the Excitement Society" took place. The talk focused on narrative dissemination in today's digital world and the consequences for communication. Mirko Lange used the Winnetou case to demonstrate narrative dissemination and then discussed the "Anatomy of narrative dissemination & the consequences for communication".

Discussion panel "Anatomy of narrative dissemination and the consequences for communication"

Carsten Rossi from Kammann Rossi, Rouven Kasten from GLS Bank, Meike Leopold from Start Talking and Mirko Lange discussed how important it is in today's digital world to be aware of the mechanisms and consequences of narrative dissemination. The panel asked themselves: How can we ensure the responsible handling of information and what significance do authenticity and transparency have in communication?

Fireside chat with Mirko Lange on "Narrative dissemination in the Winnetou case"

Mirko Lange presented the data analysis on the Winnetou debate in the lecture "Fireside chat on narrative dissemination in the Winnetou case". The discussion was moderated by Thorsten Ising and Björn Negelmann.

The author

Mirko Lange

Founder Scompler

Mirko Lange has been a communications consultant for 27 years and a lecturer at several universities since 2001. In 1999, he founded one of the first consulting firms for online PR in Germany and made a name for himself as the first specialist for corporate communications on the social web in 2008. In 2010, he advised Deutsche Bahn ("Facebook Ticket") and Nestlé ("Kitkat"), among others, on crisis communications, which were hit by the first "shitstorms" in Germany. As a result, Deutsche Bahn, for example, aligned its entire communication to the social web, a process that Lange accompanied. This project resulted in the communication management software Scompler. Scompler now has more than 300 customers, including 6 DAX companies.

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