Events, conferences and webinars
Here you will find our current webinars, events and conferences where you can get to know our approach to content marketing and strategic communication and meet us.
Events, conferences and webinars on
Strategic Content Marketing (SCOM)
April 30, 2024
11-12 o'clock
Webinar
From trend analysis to content strategy: recognizing future topics early on
Always be one step ahead! With the FirstSignals® research method from pressrelations allows you to recognize trends in communication at an early stage. Thanks to its seamless integration into Scompler , you can plan your content strategy for the future. Michael Schmitz from Scompler and Oliver Heyden from pressrelations will show you how to do this in the webinar.
May 16-17, 2024
German PR Day
Herrenhausen Palace
Hanover
German PR Day & German International PR Award
"Time to speak"
Scompler is back at the German PR Day in Hanover this year. We are looking forward to exciting speakers from the communications industry who will focus on the topic of AI in PR.
11. - 12. June 2024
CMCX 2024
Mülheim harbor
Cologne
CMCX 2024
"The best content and the hottest tech trends for your marketing"
In 2024, Scompler will once again be Head Partner of CMCX, the top trade fair for everything to do with content marketing. We will be there with three speaking slots and our own stand. You can find insights from last year in the video on the homepage.
July 9 - 10, 2024
CommTech Academy Summer School
Audi Forum
Ingolstadt
CommTech Academy Summer School
& Excellence Forum 2024
This year, Scompler is sponsoring the CommTech Academy Summer School, an event that brings together all those involved in digital corporate communications. Visit us at our stand and come to our breakout slot.
October 8 - 9, 2024
INKOMETA Days
KOSMOS
Berlin
INKOMETA Days 2024
At the INKOMETA Days, the largest industry event for IC, in Berlin, we want to show that Scompler is also suitable for planning and playing out internal communication.
Archive
April 10-11, 2024, Cologne
April 17-18, 2024, Vienna
ACTION Practice Days
ACTION practice days on trends in digital corporate communications and online marketing
The Action Praxistage will take place twice in April - in Cologne and Vienna. Scompler will be on site as a partner at both events with presentations by Mirko Lange and our sales and customer team.
April 09, 2024
11-12 o'clock
Webinar
Next-level topic planning: advantages of exploratory topic analysis
Strategic topic planning succeeds above all through evidence- and data-based work. In this joint webinar, Michael Schmitz from Scompler and Paul Ledder from CRTN will show you how exploratory topic analysis can help you to disseminate your messages more efficiently - including tips for operationalization in practice.
March 12 2024
09.40 - 10.10 a.m.
CMCX digital
CMCX digital
In 2024, Scompler will once again be Head Partner of CMCX, the top trade fair for everything to do with content marketing. Three months before the live event, Mirko Lange will open the free CMCX digital with his presentation on the dolphin principle for an effective content strategy.
March 12, 2024
11:00 a.m. - 12:00 p.m.
Webinar
Live webinar "Strategic content management meets full coverage media monitoring "
March 01, 2024
Live webinar
Targeted communication management with the help of the stakeholder journey
How do you apply the four phases of the Stakeholder Journey in practice? The AG CommTech will use a "ready-to-use" toolkit in the webinar to show how teams can plan their communication in a targeted manner - all within the topic architecture of Scompler. Speakers are Michael Schmitz and Benita Daube from Scompler, Antonia Benz from Schaeffler and Paul Peters from smava.
February 29, 2024
OMT Tool Conference, digital
OMT Tool Conference
Scompler At the largest tool conference in Germany, founder Mirko Lange presents his dolphin principle for an effective content strategy and shows how the topic architecture of Scompler supports the strategic communication of companies.
February 27, 2024
Live webinar
Strategic media relations with Connected Techologies
How can media relations advance strategic topics - and how can tools support communications departments in this? In this joint webinar, Michael Schmitz from Scompler, Oliver Plauschinat from Landau Media and Kristina Pilkinton provide an insight into how specialized tools can optimize the entire press relations cycle.
February 7, 2024
Communication Summit, Zurich
Communication Summit
This year, we are sponsoring the 20th anniversary of the Communication Summit of the ZPRG Zurich Communication Network. Michael Schmitz, Head Partner & Solutions at Scompler, is looking forward to exciting panel talks under the motto AI in PR and media.
January 11, 2024
11:00 - 11:45 a.m.
Online event
The Scompler feature highlights of the last six months
Editorial plan export, individual fields and much more: our product team guides Scompler customers through the feature highlights of the last few months in an interactive webinar. Ask Inken Budecker your questions to make the best possible use of the new functions in your everyday life.
December 5, 2023
11:00 - 12:00 a.m.
Online event
Practical webinar "The dolphin principle: the key to effectively implementing a content strategy"
Our practical webinar is based on six basic principles that often unconsciously guide communication teams. Mirko Lange, founder of Scompler, uses six suitable strategy animals, from squirrels to butterflies, to illustrate their influence on content strategy, process design and performance measurement. Recognize who you are and the principle by which your team works!
November 28 and 29, 2023
Cologne
ACTION - Practical days on trends in digital corporate communications and online marketing
Keynote, workshop and panel talk
Mirko Lange, founder of Scompler , will be on stage three times at the School for Communication and Management's Action Days. In his keynote speech, he will present his practical dolphin principle and derive six basic communication strategies from it. In the workshop, Mirko will then recommend how to make the switch to a modern communication organization. Together with other communication experts, he will discuss groundbreaking trends in the industry. As a partner of the event, Scompler will also be represented with its own stand. Come and visit us!
Our program for the first day of the congress:
- Keynote: "The dolphin principle: the key to an effective content strategy in the newsroom"
- Workshop: "Stratecution: Creating a content strategy and implementing it in everyday work"
- Battle of the Systems: "Trends in digital corporate communication"
October 17, 2023
11:00 - 12:00 a.m.
Online event
Live webinar "Crisis communication: how to optimally prepare for an emergency"
Would you be prepared to master a crisis with your communication? Or do you still have little content prepared? In this webinar, Michael Schmitz from Scompler and David Peter-Gumbel from crisis simulation provider conducttr will show you how you can incorporate your simulated crisis into your content plan.
October 06 and 07, 2023
Dieburg
Content Strategy Camp 2023
The DELFIN principle: the key to implementing the content strategy in day-to-day work
We are sponsoring the Content Strategy Camp 2023 and are looking forward to an exciting exchange about content strategy, marketing and digital communication. Meet us on October 6 and 7 at the tenth #cosca2023 in Dieburg! We are excited to see what sessions await us at this year's barcamp. Our VP Customer Inken Budecker will be there with an exciting presentation on our "dolphin principle".
September 26, 2023
11:00 a.m. - 12:00 p.m.
Online event
Live webinar "The annual content review: Pass or fail the test?"
Michael Schmitz from Scompler and Svenja Teichmann from the crowdmedia agency give practical tips in the webinar on how you should proceed in your content review. They will take you by the hand when it comes to: Are our content activities doing what we set out to do?
September 14 and 15, 2023
Berlin
Communication Congress 2023
"The dolphin principle: the key to an effective content strategy"
The leading specialist congress for PR and communication is entering its next round and Scompler will be there again. Mirko Lange and our team will be there together with the newsroom consultancy Mediamoss and their own stand.
In his expert session, Scompler founder Mirko will be presenting his practical dolphin principle on September 15 from 10:50 a.m. to 12 noon, explaining the six basic strategies that guide communication departments. Come along and find out more!
July 04, 2023
11:00 a.m. - 12:00 p.m.
Online event
Live webinar "Ask me anything: How Scompler usesScompler "
Mirko Lange, founder of Scompler, shows you how Scompler itself uses its own program - including many useful hacks.
Find out how "the masters" use Scompler themselves (in their small team) and which functions and use cases can be found in Scompler .
13. - June 14, 2023
CMCX 2023
Mülheim harbor
Cologne
CMCX 2023
"The best content and the hottest tech trends for your marketing"
Like no other event in Europe, CMCX stands for the growth and extraordinary importance of content marketing in communication. Everything here revolves around the core of marketing: content! What is communication without content? What else do we want to use to reach, convince and move our target group?
Scompler is Head Partner of the event. In his keynote speech, Mirko Lange will present where content marketing will be heading in the next 12 months and show ways to create better content.
May 23, 2023
11:00 a.m. - 12:00 p.m.
Online event
Live webinar "Introduction to social listening with Talkwalker"
In the webinar with Mirko Lange from Scompler and Dimitri Sattler from Talkwalker, you will learn what social listening is and how you can use the Talkwalker platform to get closer to your consumers, better understand your industry and your competitors and put the findings into action.
May 17, 2023
11:00 a.m. - 12:00 p.m.
Online event
Live webinar "How to get into the media with Mynewsdesk"
Mynewsdesk introduces you to the all-in solution for media relations.
Mirko Lange from Scompler and Sabine Straßburg from Mynewsdesk talk about content production and optimization, distribution, media monitoring and analysis and how to build efficient media communication with the help of Scompler and Mynewsdesk.
May 4, 2023
#day
The Stage at Tech Gate
Vienna
Austrian Communication Day 2023
"Lost in Communication"
Scompler is on site as a partner of the event and Mirko Lange will contribute to the program with a presentation.
April 27 - 28, 2023
PR Day
Herrenhausen Palace
Hanover
German PR Day & German International PR Award
"Time to speak"
Meet the Scompler team on site and learn more about the role of professional communication in challenging times.
April 25, 2023
11:00 a.m. - 12:00 p.m.
Online event
Live webinar "Successful data-driven communication with cross-media analysis"
Landau Media introduces you to the most important analysis tools in corporate communications.
In this webinar, Michael Schmitz from Scompler and Oliver Plauschinat from Landau Media will explain how to merge the various data into owned, shared and earned content in order to avoid data silos.
April 19, 2023
11:00 a.m. - 12:00 p.m.
Online event
Live webinar "The optimal SEO toolbox for better content rankings"
SEO meets data: keyword research, keyword monitoring and on-page optimization
Michael Schmitz from Scompler and Thomas Ottersbach from PageRangers tell you in this webinar what the optimal SEO toolbox for better rankings of your content looks like.
March 29, 2023
11:00 a.m. - 12:00 p.m.
Online event
Live webinar "Successful content: with AI and content analysis"
How to create successful content with the help of AI and content analysis!
Michael Schmitz from Scompler and Prof. Dr. Heiko Beier from MORESOPHY tell you in this webinar how AI and content analysis can support your content process end-to-end.
March 7, 2023
10:00 - 11:00 a.m.
Online event
Live webinar: "When the newsroom isn't running properly..."
or: 7 cardinal mistakes in the newsroom and how to do it better.
The Corporate Newsroom: Answers to questions you may not have asked yourself before!
In this webinar, Mirko Lange from Scompler and Prof. Dr. Christoph Moss from Mossmedia present typical mistakes in the newsroom and talk about their daily consulting practice.
February 1, 2023
11:00 a.m. - 12:00 p.m.
Online event
Live webinar: Market research data in the corporate newsroom
Together with our partner CIVEY, we will show you in this webinar how you can give your communication an extra boost with data from opinion and market research. And how you can integrate your data quickly and cost-effectively into content and campaign planning in Scompler via our Content Data Center.
Steffen Braun from CIVEY and Mirko Lange from Scompler will lead you through the webinar and answer the following key questions:
- How can you use market research to create exclusive content?
- How can you use market research to measure the success and impact of your communication?
December 13, 2022
11:00 a.m. - 4:30 p.m.
Online event
#d2mtalk Special - Communication in the age of the excitement society
As part of the #d2mtalk special "Communication in the age of the excitement society", Mirko Lange speaks in the "Fireside chat on narrative dissemination in the Winnetou case" and then discusses the "Anatomy of narrative dissemination & the consequences for communication" with Carsten Rossi from Kammann Rossi, Rouven Kasten from GLS Bank and Meike Leopold from Start Talking.
The #d2mtalk is a weekly talk about the transformation of communication by Thorsten Ising and Björn Negelmann with alternating guests. Once every six months, the moderation team discusses a key topic with invited guests from different perspectives.
November 23, 2022
09:50 - 12:00 a.m.
Online event
Planning with data, but the right way! Recommendations for data-based content and communication management
Mirko Lange will give the keynote speech at the Shift/MarKom Content Marketing Conference, followed by a discussion with Alexandra Merkel from Capgemini Invent on "Success factors for content marketing excellence".
The Content Marketing Conference is a digital exchange of experience for optimization in content marketing management. At the event, practitioners and experts discuss the success factors for effective content planning, production and distribution.
November 9, 2022
11:00 a.m. - 12:00 p.m.
Webinar
PREVIEW: The Scompler Content Data Center
The data-based newsroom - with the "Content Data Center"
The new "Content Data Center" is live: as a data-based newsroom, the new platform offers your employees the opportunity to collect and view all relevant data on content and communication in one central location.
We introduce you to the new feature at Scompler - in the introductory webinar with Mirko Lange.
September 22 - 23, 2022
bcc Berlin Congress Center
Alexanderstrasse 11
10178 Berlin
Communication Congress 2022
The Communications Congress is the leading specialist congress for press officers, PR managers and communications officers in Germany.
Scompler is a partner of the event on site and Mirko Lange will contribute to the program with a presentation.
July 19, 2022
11:00 - 12:00 a.m.
Webinar
Expert panel: Successful transformation through strategic internal communication
Two thirds of digital transformation projects in companies fail. As a rule, this is because employees are not involved in the projects, the vision behind them is not communicated to them and it is therefore not clear to them where the journey is going and what this means for them.
Successful companies develop a "transformation story" and strategically align their transformation communication with it.
In this webinar, Paulus Schön from Staffbase and Michael Schmitz from Scompler discuss the requirements for managing communication - and how it can be operationalized with the right platforms so that employees are addressed with the right messages and content on the right channels, making the transformation a success.
June 14 - 15, 2022
Dock²
Hafenstraße 1
51063 Cologne
CMCX 2022
CMCX is the largest event of its kind outside the USA. Its aim is to provide the ultimate platform for better communication.
Scompler is Head Partner of the event. In his keynote speech, Mirko Lange will talk about the fact that it is not enough not to have a content strategy. You also have to be incapable of implementing it in your day-to-day business.
Unfortunately no recording available
April 27 - 28, 2022
Online event
D2M Summit
The D2M SUMMIT is an exchange of experiences for project managers and experts on changes in content & social media marketing, community & engagement management and new approaches to digital communication.
Scompler is partner of the event and Mirko Lange shows in his presentation: "Focusing on the right topics: Data-based
topic scoring", how you and your colleagues can find out what the good topics are and what the less good ones are in your day-to-day work.
Unfortunately no recording available
April 26, 2022
10:00 - 11:00 a.m.
Web-Seminar
Expert panel: Using data to find and plan topics
The topic score in Scompler enables companies to define the best topics for communication - from several perspectives. The decision as to whether a topic is well or not so well suited for communication is based on a variety of factors. Some of these can be "measured" directly, others require a good assessment. In this respect, Peter Drucker was wrong when he said: "You can't manage what you can't measure." However, it is advisable to use measured hard data if you have it. But then you have to do it properly.
Our partner CRTN explains how data analyses can make the decision for or against a topic much easier. Together with our Scompler expert Michael Schmitz, our colleagues from CRTN show how data analyses can be cleverly and meaningfully linked to the Scompler topic score.
April 21, 2022
11:00 - 12:00 a.m.
Web-Seminar
Feature presentation: SmartGendern
Hardly any other topic in communication is discussed as controversially, emotionally and almost ideologically as "gendering". Are you following the debate and looking for a way to deal with the topic pragmatically and free of agitation in your day-to-day work?
Mirko Lange and Inken Budecker show how Scompler can help you with SmartGendern.
June 08 - 09, 2022
Online event
Practice days - Social media meets content marketing
In digital form, you can once again expect a variety of different, exciting topics relating to the world of social media and content marketing - from search engine optimization, content management and writing techniques to the Facebook and Instagram algorithm and much more.
June 08, 2022 - 1:45 pm to 3 pm:
Workshop: Strategic content management: content marketing meets newsroom.
- Definition: What is the difference between "content marketing" and "newsroom"?
- The SCOM process: pragmatically developing a complete strategy
- From channel to topic: the central paradigm shift in content management
- Topic, story, contribution: Storyboarding as a new understanding of the editorial process
- Theme architecture: Why a good structure is so important and how to create it
- You can't do it with Excel: Using Scompler as a strategic editorial tool
To register for the practice days
March 22, 2022
11:00 - 12:00 a.m.
Web-Seminar
The new Scompler theme score
Mirko Lange and Inken Budecker show how you and your colleagues can find out what the good topics are and what the less good ones are in your day-to-day work: with the data-based Scompler topic scoring.
It deals with questions such as "How do I identify the right topics for my communication?", "How do I set up topic scoring in Scompler ?" and other practical tips and tricks for your first scoring attempts.
March 01, 2022
13:00 - 14:00
Web-Seminar / Live Talk
Q&A: Strategic content planning for social media
A conversation with Svenja Teichmann from crowdmedia and Michael Schmitz about making social media more effective through strategy.
Following the very positive feedback on the first web seminar, Svenja Teichmann and Michael Schmitz answer further questions on the strategic orientation of social mediain this follow-up web seminar.
February 08, 2022
11:00 - 12:00 a.m.
Web-Seminar / Live Talk
Strategic content planning for social media
Day-to-day business is pressing and this often leads to social media posts without a strategic focus. Scompler shows ways out of purely occasion-driven communication.
A conversation with Svenja Teichmann from crowdmedia and Michael Schmitz about making social media more effective through strategy.
December 09, 2021
10:00 - 11:00 a.m.
Web session
Gender-sensitive language in corporate communications
Few topics are discussed as emotionally and controversially as this one. Proponents are concerned with greater equality, while opponents see the rules of the German language being violated. Together with Dr. Ana Kugli (Wortkultur) and Paula Auksutat (Microsoft Germany), Mirko Lange talks about common points of criticism and shows possibilities for implementation.
Unfortunately no recording available
December 07, 2021
2:50 pm
Live Talk
Have the content mega-trends had their day? Micro-audiences need micro-formats
Thesis: The time for big theme campaigns is over. Discussion as part of the #D2Mtalk special "Trends in digital communication 2022".
Michael Schmitz discusses with Tapio Liller (Managing Partner OSEON) and Sascha Stoltenow (Partner Script Corporate + Public Communication) the need for much more differentiated and small-scale communication.
Unfortunately no recording available
November 04, 2021
from 13:00
PlaceOne
Strausberger Platz 1
13th floor
10243 Berlin
LevelUp
"LevelUp" is a half-day content marketing event organized by antwerpes for members of pharmaceutical companies, medical technology companies, clinics, professional associations and similar organizations. organizations.
Mirko Lange will be in Berlin to show how Scompler is also advancing communication in the healthcare sector in his presentation: "Newsroom, content marketing and strategic storytelling: modern approaches to communication management".
Unfortunately no recording available
November 02, 2021
14:00 - 17:30
Online event
Mediamoss tool tag
"Your corporate newsroom needs transparent planning." Under this motto, Mediamoss will present Scompler among other tools at the Mediamoss Tool Day on November 2. Mirko Lange shows the advantages of Scompler at 16:45!
Unfortunately no recording available
November 02, 2021
10:20 - 11:20 a.m.
Online event
SCM web conference: Social media meets content marketing
The SCM practice days offer live sessions on social media and content marketing - from content management and writing techniques to podcasts as a communication tool and much more.
Mirko Lange speaks on the first theme day about:
"Strategic content management: content marketing meets newsroom"
Unfortunately no recording available
October 27, 2021
11:00 - 12:00 a.m.
Free web seminar
Stories: From substance to staging
Strategists keep the reins in their hands: you can only successfully play out your stories if you plan them strategically correctly. When planning stories, determine the channel mix, the messages and other specifications according to which the content should be created for your target groups.
Michael Schmitz addresses these topics in this web seminar:
- What are stories?
- Storyboarding and storybuilding
- Practical examples
October 06, 2021
6:00 - 7:30 pm
Online event
PR Club Hamburg
"Anything that cannot be operationalized does not belong in the strategy - so it has to become much simpler." In his presentation, Mirko Lange shows the advantages of comprehensively organizing content in a platform for corporate communications. This includes the SCOM process, which promotes the daily work and strategic alignment of all communication measures.
September 16, 2021
10:00 - 11:00 a.m.
Free web session
Free web session: Content strategy for internal communication
In this free web session, Mirko Lange discusses with Dr. Mark-Steffen Buchele (CEO at buchele cc), Stephanie Flügel (Senior Communication Consultant at Staffbase), Philipp Bahrt (Editor-in-Chief of BEYOND at SCM) and Oliver Nissen (Montua Partner Communications) how to design content formats and plan them strategically and effectively. How do you set up campaigns or find the main topics for the year - in other words, how do you create a functioning content strategy for internal communication?
September 02 - 03, 2021
Conference in Berlin
You can find us at booth 2, or at the live presentation by Mirko Lange on 02.09.2021 at 10:50 am in room A05/06.
More information
July 27, 2021, 5:40 p.m.
Digital cockfight on LinkedIn, Facebook & YouTube
D2M Talk Marathon
Perhaps one of the most exciting debates of recent months is taking place at the D2M Talk Marathon: Mirko Lange discusses the transformation of marketing & communication with Olaf Kopp (Aufgesang agency) and Dr. Stephan Tiersch (Kresse & Discher agency). The three experts each have a clear position: Mirko Lange: "Content must position strategically", Olaf Kopp: "Content must sell" and Stephan Tierisch: "Content must activate emotionally".
A very special kind of "cockfight"!
July 14, 2021, 19:00 - 23:00
OPEN AIR event in Stuttgart & digital
101st Social Media Night Stuttgart OPEN AIR
Mirko Lange will be live on site in Stuttgart on 14.7.2021: In his presentation "Simpler together better - we need a new approach to content", Mirko will address the challenges of strategic content management and show how these are overcome in the Content Command Center.
The format will take place as a "hybrid event" in the premium location of the Mercedes-Benz Museum's outdoor area (on the museum hill and in the amphitheater), and there will also be the opportunity to take part in live streams.
July 07, 2021, 15:-00 - 18:00
Free online seminar
Content marketing compact course: Introduction | Implementation | Storytelling
In this introduction to the compact course on July 7, Mirko Lange will show you how to use content marketing to increase your reach and brand awareness and prepare purchasing decisions. Even SMEs with a small budget can benefit enormously from content marketing. You will receive an overview of goals and target groups, topics and content formats and other basics. The following speakers will continue these ideas and provide insights into concrete implementation in content production and storytelling in general. A free event organized by BIEG Hessen GbR.
May 18, 2021, 2:00 p.m.
Online presentation
Scompler Spring Release 2021
Mirko Lange presents the new version of Scompler ! Significantly improved usability, completely optimized theme maps, significantly improved overview, a state of the art editor, the new planning view (Gantt) and many new possibilities for collaboration.
May 18, 2021, 11:30 a.m.
Online Conference 2021
Online Focus Conference MARKETING
"What are the issues facing the marketing world of tomorrow? What challenges do online marketing specialists need to tackle in order to keep pace with market developments?" Mirko Lange will present the Content Command Center at the Online Focus Conference and speak on the topic of "Strategic Content Management: Content Marketing meets Newsroom".
Unfortunately no recording available
April 22, 2021
Online Conference 2021
More relevant reach with transmedia storytelling & new digital engagement concepts
The D2M online conference "More relevant reach with transmedia storytelling & new digital engagement concepts" is a digital exchange of experiences at eye level for the systematic planning and implementation of brand communication with exciting, relevant and beneficial content for more attention, visibility and buying interest on the part of customers. The focus is on the discussion of current developments, first-hand experience reports and digital networking among those responsible.
April 15, 2021
Online Conference 2021
The Content Command Center: Corporate storytelling, content marketing and newsroom in a new approach
The online conference will cover current strategies for creative content creation as well as various new technological approaches. In his session "The Content Command Center: Corporate Storytelling, Content Marketing and Newsroom in a Novel Approach", has a lot to say about this. The web conference is organized by CMCX, which keeps you up to date on strategy, technology and creative content production with its new online conference series CMCX@Home.
March 24, 2021
11h - 12h
Web-Seminar
Editorial processes in theory and practice
Perfect editorial meetings with Scompler - thanks to well thought-out processes and numerous supporting features. Editorial teams view and plan their communication activities in editorial meetings. With Scompler , these meetings have a clear structure: they lead to quick decisions on which topics should be covered and which communication ideas should be translated into campaigns. In this web seminar, we show how editorial meetings can be organized in smaller groups or with up to 20 participants. Our partner agency SinnerSchrader will also explain how large companies organize the planning and implementation of content with even more stakeholders.
December 1, 2020
Web seminar
All about themed architecture
Scompler enables topic-oriented communication. The key to success is the right topic architecture. How you structure and organize content has a significant impact on successful teamwork and the development of ideas. With numerous practical examples.
November 17, 2020
Web conference
10:15h - 11:30h
Web conference: Social media meets content marketing
Mirko Lange will be speaking in his web seminar on "Strategic Content Management: Content Marketing meets Newsroom". The web conference is organized by the School for Communication and Management (SCM).
November 12, 2020
Online conference
11:10h
D2M Summit: More communication success through strategic content marketing
The D2M online conference is all about the "systematic planning and implementation of brand communication with exciting, relevant and beneficial content." Michael Schmitz has a lot to say about this in his session: "Content Command Center - It's not a hack. It's a game changer"
October 28, 2020
Online event
16:55h to 17:25h
Media Days Munich
12 themed tracks, over 100 sessions and more than 350 speakers. Mirko Lange will chair the panel on "Content production in companies - pain points and solutions" with Stephanie Tönjes (Deutsche Telekom), Olaf Wolff (Saatch & Saatchi) and Beate Berez (Swiss Life Germany).
September 30, 2020
Premium online event
DIGITAL FUNNEL CONFERENCE
The Digital Conference - a Social Conference company - is taking off! The premium event is taking place for the eighth time, for the second time as a hybrid event via livestream. The sales funnel is a powerful tool and one of the most important concepts in digital marketing. Mirko Lange will contribute practical perspectives on content operations.
September 17 - 18, 2020
Congress in Berlin
Kommunikationskongress 2020
The leading, forward-looking conference for press officers, PR managers and communications officers in Germany. We will be there again as an exhibitor and Mirko will be speaking at the conference on the topic of "Content Marketing meets Newsroom". We are looking forward to the exchange!
September 2, 2020
Trade fair in Munich
#AllFacebook Marketing Conferenes
The #AFBMC Advanced celebrates its "real" premiere on September 02, 2020 in Munich. With its 4 stages and 40 speakers, the "normal" AFBMC offers a program that appeals to both experts and beginners. Mirko Lange will be speaking on the topic: "Why the idea of 'content' must turn the entire marketing mindset on its head."
July 22, 2020
Web-Seminar
How can the content strategy be operationalized? How do you translate the PowerPoint presentation into day-to-day business? And how can you measure whether you have achieved your goals?
June 30, 2020
Web-Seminar
From the idea to the published content - an editorial calendar is essential for planning processes and coordination within the team. Our experts show how to organize joint collaboration in day-to-day business.
June 23, 2020
Web seminar
From the core story to annual planning
In this web seminar, Michael Schmitz shows how content teams, marketing and communication managers can set up topic-centered editorial planning and address interested parties and customers with relevant content - across all channels and along the customer journey.
June 8, 2020
Online Talk
Does corporate communication need to become bolder? Michael Schmitz explains how a strategic and topic-oriented approach enables companies to master today's challenges.
May 26, 2020
Online conference
Web conference: Social media meets content marketing
Mirko Lange will be speaking in his web seminar on "Strategic Content Management: Content Marketing meets Newsroom". The web conference is organized by the School for Communication and Management (SCM).
May 12 - 13, 2020
Conference in Berlin
Quadriga Forum and Practice Day on topics from PR, communications management and digital transformation. Michael Schmitz will lead the discussion on corporate newsrooms in practice in the "Business Circle" workshop.
April 16, 2020
Online conference
From channel to topic: best cases of topic management (with examples from Merck, Düsseldorf Airport and the Salvation Army), presented by Mirko Lange.
April 02 - 03, 2020
Online conference
The virtual online marketing conference. In his presentation, Mirko Lange will show the methodology and benchmarks of how topics can be professionally managed and how to set up an intelligent topic architecture.
April 01 - 02, 2020
Online conference
JOURNEY, the conference for storytelling & content marketing of the German Press Academy, deals with strategy, implementation and evaluation in three modules.
Mirko Lange introduces topic management and architecture in his WORKSHOP "Content Marketing meets Newsroom (all the more in times of crisis)".
Program details on the conference website
