Webinar recording: Expert panel with Staffbase
Successful transformation through strategic internal communication
Two thirds of digital transformation projects in companies fail. As a rule, this is because employees are not involved in the projects, the vision behind them is not communicated to them and it is therefore not clear to them where the journey is going and what this means for them.
Successful companies develop a "transformation story" and strategically align their transformation communication with it.
Platforms support transformation processes
In this webinar, Paulus Schön from Staffbase and Michael Schmitz from Scompler discuss the requirements for managing communication - and how it can be operationalized with the right platforms so that employees are addressed with the right messages and content on the right channels, making the transformation a success.
Contents and details:
Why is a transformation story so important?
We discuss what impact the right transformation story has on employees.
What role do platforms play in the strategic management and operationalization of internal communication?
From the wealth of experience of Scompler and Staffbase: Why platforms are so important for transformation.
Discussion
Recorded questions from the participants to Paulus Schön von and Michael Schmitz.
Lead Product Manager, Staffbase GmbH
Paul Schön
Paulus Schön has been bringing his enthusiasm for product development and IT to Staffbase for three years. As Product Lead, he is responsible for the Staffbase solutions for planning and evaluating internal communication.
Scompler Technologies GmbH
Michael Schmitz
As Head Strategy Consulting & Partner Development, Michael Schmitz advises clients of Scompler on how to successfully operationalize their content strategy.
