Finding the right and important topics
The new Scompler theme score
Find out together with your colleagues in your day-to-day work what the good topics are and what the less good ones are: with the data-based Scompler topic scoring. Now available in all packages. Even in the free ONE package.
The problem: hardly any communication or marketing department lacks ideas for campaigns and content ...
... on the contrary: a press release here, a webinar there, then a blog post and two landing pages. Wishes are expressed and demands made from all sides, and the many potential projects compete for scarce resources. In a very short space of time, you have a wealth of topics on the table, but nowhere near enough time to implement everything (well).
Creating "really good" content is not something you do on the side. You have to invest time and money. And you have to focus on the right content. But how do you do that when various departments, stakeholders and superiors are constantly making demands and requests?
Use the Scompler topic score to identify topics that strongly contribute to defined communication goals and back up these topics with tangible figures - not opinions and assumptions.