Blog on strategic content marketing

Here you will find lots of information, concepts, methods, approaches, theory and practice on the subject of "Strategic Content Marketing", or SCOM for short. We hope you enjoy reading and gain valuable insights.

Crisis communication whitepaper

Lifesaver crisis communication: How to protect your company in an emergency

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Seven cardinal mistakes in the corporate newsroom

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Study presentation and discussion Introduction CommTech

Study presentation and discussion Introduction CommTech

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AI and content strategy: a blessing and a curse for marketing

AI and content strategy: a blessing and a curse for marketing

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Current survey by Scompler and Civey: Only 25% of companies use data from market and opinion research in their day-to-day PR and marketing activities.

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Mirko Lange's talk at the #d2mtalk special - "Communication in the age of the excitement society"

Mirko Lange's talk at the #d2mtalk special - "Communication in the age of the excitement society"

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Planning with data, but the right way! Recommendations for data-based content and communication management

Planning with data, but the right way! Recommendations for data-based content and communication management

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Scompler among the 20 fastest growing tech companies in Germany

Scompler among the 20 fastest growing tech companies in Germany

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Purpose and Stratecution: How to implement your content and communication strategy in everyday life

Purpose and Stratecution: How to implement your content and communication strategy in everyday life

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How broken is our media system? Follow-up to the invented Winnetou shitstorm

How broken is our media system? Follow-up to the invented Winnetou shitstorm

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Scompler and Mediamoss launch SCOM|MOSS

Scompler and Mediamoss launch SCOM|MOSS

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Interview: Christoph Moss on newsrooms, topic management and Scompler

Interview: Christoph Moss on newsrooms, topic management and Scompler

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The only relevant trend in content marketing: strategy!

The only relevant trend in content marketing: strategy!

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Expert panel: How does the strategic come into strategic content marketing?

Expert panel: How does the "strategic" get into "strategic content marketing"?

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If you want to manage content across channels and in a topic-centered way, you can no longer avoid Scompler !

"If you want to manage content across channels and in a topic-centered way, you can no longer avoid Scompler !"

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Content marketing meets newsroom: We have to stop thinking from the channel!

Content marketing meets newsroom: We have to stop thinking from the channel!

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Integrated communication - strategic, topic-centered and across silos

Integrated communication - strategic, topic-centered and across silos

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Interview: Michael Schmitz on the switch to the virtual newsroom

Interview: Michael Schmitz on the switch to the virtual newsroom

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Content marketing at HRS: visibility, transparency, transformation

Content marketing at HRS: visibility, transparency, transformation

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From Lange's point of view: No alternative to content strategy and content marketing

From Lange's point of view: No alternative to content strategy and content marketing

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Content strategy: from marketing technique to management discipline

Content strategy: from marketing technique to management discipline

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Presentation: Strategic content marketing from marketing technique to management discipline

Presentation: Strategic content marketing - from marketing technique to management discipline

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Live presentation: Strategic content marketing from marketing technique to management discipline

Live presentation: Strategic content marketing - from marketing technique to management discipline

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The SCOM Framework: 12 insider tips plus checklists for strategic content marketing

The SCOM Framework: 12 insider tips plus checklists for strategic content marketing

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Newsroom organization with Scompler at SUVA: "We talk more about content"

Newsroom organization with Scompler at SUVA: "We talk more about content"

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The fish in the radar - how the strategy gets into the content

The fish in the radar - how the strategy gets into the content

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Newsroom concept: a content strategy, uniform planning, shared success

Newsroom concept: a content strategy, uniform planning, shared success

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The six stages of content operations

The six stages of content operations

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Whitepaper on the Content Maturity Matrix

Whitepaper on the Content Maturity Matrix

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The SCOM strategy flower

The SCOM strategy flower

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Organizations in transition: old and new roles in (content) marketing

Organizations in transition: old and new roles in (content) marketing

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A content strategy requires a degree of change management

A content strategy requires a degree of change management

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Content marketing tools - HubSpot vs. Scompler

Content marketing tools - HubSpot vs. Scompler

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10 steps to strategic content marketing

10 steps to strategic content marketing

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Long-term benefits beat short-term fascination: content marketing is more than just a cool campaign!

Long-term benefits beat short-term fascination: content marketing is more than just a cool campaign!

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Content strategy is only as good as its implementation

Content strategy is only as good as its implementation

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Why personas are more than the familiar target groups with a face and a pet

Why personas are more than the familiar target groups with a face and a pet

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Blog parade: Topic plan, editorial plan, production plan. When do you need what for what in strategic content marketing?

Blog parade: Topic plan, editorial plan, production plan. When do you need what for what in strategic content marketing?

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Content marketing: the better social media?

Content marketing: the better social media?

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The 8 levers of strategic content marketing

The 8 levers of strategic content marketing

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The incredible stupidity of the advertising industry

The incredible stupidity of the advertising industry

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Clever content marketing explained simply - with the 4 Ps of classic marketing

Clever content marketing explained simply - with the 4 Ps of classic marketing

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