Blog parade: Topic plan, editorial plan, production plan. When do you need what for what in strategic content marketing?

In this call for blog posts, I would like topic a rather advanced topic : namely, the question of whether a so-called "topic plan" is recommended in the context of strategic content marketing or (corporate) blogging. I topic this topic very exciting because it touches on a whole range of questions, both in terms of strategy and implementation. Basically, it concerns, among other things, an important core of content strategy, namely the question of whether I always or predominantly topics current topics in my blog ("agenda surfing") or whether I want topics myself ("agenda setting"). If I only ever topics current topics , I don't need to plan them. If I take a strategic approach, then a topic plan can make sense: I define in advance what I will talk about, when, and with what focus.

And the decision to focus more on current events or more on background information can also be very important strategically. The more up-to-date I am, the greater the chance of traffic—for example, by topics aligning my topics with the most searched terms at the moment. On the other hand, I then always swim with the tide and find it difficult to make my own mark or set my own agenda. On the other hand, this is also an operational problem. Current events are often easier to "describe." For example, because there is already something I can refer to. An event or a product launch or another product in the editorial or marketing department. However, a topic that I want to set and cover myself is often much more difficult to develop. I often have to do more research or possibly conduct a study myself. In my practice, I often find that "strategic topicssimply fall by the wayside because everyone is already busy with day-to-day business.

If so, bring it on! It should be clear: You can't give a blanket answer. That's why I find it so interesting! That's why I've put together a few questions as suggestions, which I'm sure will be super exciting to get some insights into:

• How would you define the terms theme plan and editorial plan and perhaps also production plan?
• How do you separate the topic plan from the editorial and production plan?
• When do you think a theme plan is necessary (and why) and when not (and why)?
• How do you actually plan your topics?
• Do you see any differences in the implementation? Is one more complex than the other?
• What do you see as possible parameters for the answer to the question of how much current and how much strategic?

But of course these are just suggestions. If you have any other ideas: Please let me know!

The rules are the same as always: you write a blog post and mention that your blog post is part of this blog parade, which you then link to. I will then see this ping (or you can send me an email with the link to [email protected] or write it here in a comment) and will then list and link all posts here in this post. If I'm feeling generous, I'll summarize the most important statements (again with links) in another blog post. The advantage for you is that you get a valuable link and thus readers/visitors for your blog – on the one hand directly from the blog parade, and on the other hand through a better ranking in Google. And readers can find many opinions and perspectives on an exciting topic in one place.

1. He coughed and snorted ... - Thomas Barsch
2. How can planning for content marketing work? - E-Fee
3. Dreimol Plan es Content Marketing - Stefan Schütz, PR Stunt
4. Content marketing: Strategy instead of "I'll get on with it" - Ruth Weber, Profilwerkstatt
5. Content marketing strategy: The topic plan is your playmaker - Mael Roth
6. A successful content strategy is based on both: topic plan and editorial plan - Marie-Christine Schindler
7. Corporate blogging: Why you need a topic plan - Babak Zand
8. topics, editorial, production plan: If you engage in strategic, editorial content marketing – etc.content
9. Content marketing: The strategy determines the course - PR-Gateway
10. Strategic content marketing with a plan - Mira Beißwenger
11. Success through structure and continuity: topic planning in content marketing - toushenne
12. Why you need structure to live flexibility - keen-communication
13. Do you need a theme plan? - Benjamin Mussler
14. It doesn't work without a plan! - Topic plan, editorial plan, production plan - Vanessa Dincklage, Xengoo
15. Plea for an editorial plan - Bastian Koch, TEAMKBX
16. Editorial and topic plan: The crucial question of the social web worker - Christian Spließ on "Just my point of view"
17. Content marketing: Why you need a topic plan - Jochen Mai on "growww.de"