Presentation: Strategic content marketing - from marketing technique to management discipline

The slides from my presentation at the Marketing Management Congress on November 15 in Berlin. It's about a new understanding of content marketing: no longer as a single communication technique such as SEO, e-mailing, social media, corporate publishing, campaigning and many others, but as a management discipline. We call it "Strategic Content Marketing" (SCOM) and that's exactly what it is: communication management!

Please click on the slides to display the next page. You can go back one slide using the red button at the bottom left and you can also view the presentation in full screen mode using the gray button at the bottom left.

If you would like to have the presentation (also as an open PPTX file), please send me an e-mail to [email protected]. Thank you very much!