Presentation: Strategic content marketing - from marketing technique to management discipline

The slides from my presentation at the Marketing Management Congress on November 15 in Berlin. It's about a new understanding of content marketing: no longer as individual communication techniques such as SEO, emailing, social media, corporate publishing, campaigning, and many others, but as a management discipline. We call it "Strategic Content Marketing" (SCOM), and that's exactly what it is: communication management!

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If you would like to receive the presentation (also available as an open PPTX file), please send me an email at [email protected]. Thank you!