10 steps to strategic content marketing

On February 25, I had the pleasure of holding my first webinar under the flags of Unbounce and Citrix. When I look back at the recording, I can of course see many things that might make some people realize that it was my first one. Nevertheless, I received very good feedback and would like to share the slides with you.

The topic marketing has been debated and discussed ad nauseam for years. Suddenly, everyone can do it, and the term "strategy" is often used by many publishers, even though the content published consists of tips on individual tactics (e.g., "10 strategies for building your email distribution list").

That's why I discussed the SCOM framework developed by Mirko Lange—which also serves as the basis for the strategy in Scompler—in the webinar and presented the 10 steps in 25 minutes. Because 25 minutes isn't enough time to go through each step in detail, you'll find a whole host of resources and background information at the end of the slides.

[To the recording of the webinar - after filling out the form]
I would like to take this opportunity to thank Ben Harmanus (unbounce) and Julia Lenhard (Citrix) for the organization and moderation. The webinar series "Digital Marketing Kick-Off" has received extremely good feedback, a great idea!