On February 25, I had the pleasure of holding my first webinar under the flags of Unbounce and Citrix. When I look back at the recording, I can of course see many things that might make some people realize that it was my first one. Nevertheless, I received very good feedback and would like to share the slides with you.
Topic: 10 steps to strategic content marketing (SCOM)
The topic of content marketing has been debated and discussed up and down for years. Suddenly anyone can do it and the term "strategy" is often used by many publishers, although tips on individual tactics are published in content (e.g. "10 strategies on how to build your email list").
That's why in the webinar I went into the SCOM framework developed by Mirko Lange - which also serves as the basis for the strategy in Scompler - and presented the 10 steps in 25 minutes. Because 25 minutes is not enough time to go through every single step in detail, you will find a whole host of resources and background information at the end of the slides.
[To the recording of the webinar - after filling out the form]
I would like to take this opportunity to thank Ben Harmanus (unbounce) and Julia Lenhard (Citrix) for organizing and moderating the event. The webinar series "Digital Marketing Kick-Off" has received extremely good feedback, a great idea!
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