Whitepaper on the Content Maturity Matrix

On the way to becoming a
content company

How well are your marketing measures and content aligned with customer benefits? How well do departments in your company work together? In this white paper, we describe the different levels of maturity that companies go through on the way to strategically aligned content marketing and effective customer communication.

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Whitepaper Content Maturity Matrix

Would you like to find out more about the necessary steps on the way to becoming a content company?

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Watch webinar with Mirko Lange

In this webinar, Mirko Lange explains how companies can best develop their strategic content marketing.

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The author

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Mirko Lange

Founder Scompler

Mirko Lange has been a communications consultant for 27 years and a lecturer at several universities since 2001. In 1999, he founded one of the first consulting firms for online PR in Germany and made a name for himself as the first specialist for corporate communications on the social web in 2008. In 2010, he advised Deutsche Bahn ("Facebook Ticket") and Nestlé ("Kitkat"), among others, on crisis communications, which were hit by the first "shitstorms" in Germany. As a result, Deutsche Bahn, for example, aligned its entire communication to the social web, a process that Lange accompanied. This project resulted in the communication management software Scompler. Scompler now has more than 300 customers, including 6 DAX companies.

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