Planning with data, but the right way! Recommendations for data-based content and communication management

How do you transform content management into real communication management? Many companies want to move away from "channel thinking" and instead want topic-oriented work with a strong strategy. Mirko Lange shows how this can be achieved using newsroom models and content marketing.

Presentation by Mirko Lange on November 23, 2022, at the Content Marketing Conference.

The Content Marketing Conference is a digital exchange of experiences for optimizing content marketing management. At the event, practitioners and experts discuss the success factors for effective content planning, production, and distribution.

In his keynote speech, Mirko Lange explains what integrated communication management looks like and how it works.