Mirko Lange

Create editorial plan Planning Implementation Scompler
AI and content strategy: a blessing and a curse for marketing
Mirko Lange's talk at the #d2mtalk special - "Communication in the age of the excitement society"
Planning with data, but the right way! Recommendations for data-based content and communication management
Purpose and stratecution: implementing content and communication strategy in everyday life
Interview: Jasper von Hardenberg
Relevant trend content marketing strategy
Expert panel: How does the strategic come into strategic content marketing?
Feature highlights Scompler first quarter 2020
Content marketing meets newsroom: We have to stop thinking from the channel!
Integrated communication - strategic, topic-centered and across silos
Interview Michael Schmitz Change to virtual newsroom
No alternative to content strategy and content marketing

On the one hand, the terms "content marketing" and "content strategy" are part of the marketing furniture. On the other hand, they are still used quite arbitrarily. Even the question of why one or the other is needed is rarely answered in concrete terms. Here are four answers.

New content control center at Düsseldorf Airport
Content strategy: from marketing technique to management discipline