A new content control center for Düsseldorf Airport

A "virtual newsroom" with Scompler

Like many other companies, Corporate Communications at Düsseldorf Airport (DUS) has an enormous number of issues to deal with. And like many other companies, the team worked through all of these topics over the years, often driven by campaigns. In mid-2017, however, it became clear to everyone: "We need to adapt our communication to the rapidly changing requirements of the market!" So the department set out to network the individual communication disciplines more closely, introduce topic management and further optimize the communication processes. The goal: to better meet the changing needs for new formats, new channels and individual, authentic content and to increase the efficiency of communication. The new strategy, processes and structures have now been operational since this year. This was also made possible by the content operations platform Scompler.

Here are the presentation slides from the presentation at the leading content marketing trade fair CMCX.

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