A new content control center for Düsseldorf Airport

Like many other companies, the corporate communications department at Düsseldorf Airport (DUS) has a huge number of topics cover. And like many other companies, the team has been working on all these topics years, often in a campaign-driven manner. In mid-2017, however, it became clear to everyone: "We need to adapt our communications to the rapidly changing demands of the market!" So the department set out to strengthen the links between the individual communication disciplines, introduce topic management, and further optimize communication processes. The goal: to better meet the changing needs for new formats, new channels, and individual, authentic content, and to increase the efficiency of communication. The new strategy, processes, and structures have been operational since this year. This was made possible in part by the content operations platform Scompler.

A detailed case study will follow. If you would like to be notified, simply sign up for our newsletter at the bottom of the page. To view the presentation in full screen, please click on the button with the two arrows at the bottom left. You can navigate through the presentation using the two buttons "Back" and "Next" at the bottom right.