Mirko Lange

Integrated communication - strategic, topic-centered and across silos
Interview: Michael Schmitz on the switch to the virtual newsroom
From Lange's point of view: No alternative to content strategy and content marketing

On the one hand, the terms "content marketing" and "content strategy" are part of the marketing furniture. On the other hand, they are still used quite arbitrarily. Even the question of why one or the other is needed is rarely answered in concrete terms. Here are four answers.

A new content control center for Düsseldorf Airport
Content strategy: from marketing technique to management discipline
Eight content marketing colleagues who all tick differently (and how they become a real team)
Presentation: Strategic content marketing from marketing technique to management discipline
Excel can't do it like content operations platforms help manage the chaos
The "FISH model" and the "Content RADAR" - two strategy tools for content marketing
The content gap: Between customer journey and customer experience
Live presentation: Strategic content marketing from marketing technique to management discipline
Strategic content marketing: From marketing technique to management discipline (291 slides)
Strategic content marketing: From marketing technique to management discipline (318 slides)
The SCOM Framework: 12 insider tips plus checklists for strategic content marketing
The SCOM presentation Good content
The SCOM presentation substance, staging and distribution
The SCOM checklist theme plan
The SCOM Presentation The Silo Problem
The SCOM presentation Content Funnel
The SCOM presentation content brand