"You can't do it with Excel" - how content operations platforms help to manage chaos

My presentation at the New Marketing Tech Summit on November 7 in Hamburg. The topic: How can technology help marketers overcome the challenges they face today as content becomes increasingly important? Content shock, more and more formats, more and more channels, more and more pressure to produce more and more content—all of this can easily lead to chaos. Content marketing tools, or more precisely, "content operation tools" or "content operation platforms" can help here.

I present the reasons why you should take a look at them, as well as the most important platforms. The result is an (almost) complete market overview of content marketing platforms, including Kapost, Dirico, Percolate, and Contentbird, as well as Facelift, Hubspot, and Trello. Please click on the slides to display the next page. You can go back one slide using the red button at the bottom left, and you can also view the presentation in full-screen mode using the gray button at the bottom left. If you would like to have the presentation (also available as an open PPTX file), please send me an email at [email protected]. Thank you!