Lecture by Mirko Lange at the Communications Congress in Berlin

Purpose and Stratecution: How to implement your content and communication strategy in everyday life

FromMirko Lange

What is implementation worth without strategy? And what is strategy without implementation? Many companies either have no or no consistent strategy, or it fails because the people who produce the content do not apply it consistently in their day-to-day business.

Lecture by Mirko Lange on September 23, 2022 at the Kommunikationskongress 2022 in Berlin.

In the context of content and communication strategy, there are countless questions that need to be considered: What are the right topics? Are personas taken into account? Are the tonality and text lengths right?

Mirko Lange presents a complete system with many practical examples of how "stratecution", i.e. the execution of the strategy in everyday life, succeeds.

And here are the presentation slides to click through.

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The author

Mirko Lange

Founder Scompler

Mirko Lange has been a communications consultant for 27 years and a lecturer at several universities since 2001. In 1999, he founded one of the first consulting firms for online PR in Germany and made a name for himself as the first specialist for corporate communications on the social web in 2008. In 2010, he advised Deutsche Bahn ("Facebook Ticket") and Nestlé ("Kitkat"), among others, on crisis communications, which were hit by the first "shitstorms" in Germany. As a result, Deutsche Bahn, for example, aligned its entire communication to the social web, a process that Lange accompanied. This project resulted in the communication management software Scompler. Scompler now has more than 300 customers, including 6 DAX companies.

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