Purpose and Stratecution: How to implement your content and communication strategy in everyday life

What is implementation worth without strategy? And what is strategy without implementation? Many companies either have no or no consistent strategy, or it fails because the people who produce the content do not apply it consistently in their day-to-day business.

Presentation by Mirko Lange on September 23, 2022, at the 2022 Communications Congress in Berlin.

In the context of content and communication strategy, there are countless questions that need to be considered: What are the right topics? Are personas taken into account? Are the tone and text length appropriate?

Mirko Lange presents a complete system with many practical examples of how "stratecution", i.e. the execution of the strategy in everyday life, succeeds.