Differences in content planning—and the ideal integration of both platforms
Scompler vs. Microsoft 365
“We use Microsoft Planner and Excel spreadsheets for our campaign planning—why should we switch to Scompler?” We hear this question a lot. In short: Microsoft 365 supports collaboration, communication, and file storage. However, systems like Planner, Teams, and SharePoint have little to do with strategic communication management.
Scompler specializes precisely in this area, making it the ideal platform for communications and marketing teams that want to manage their topics content strategically and efficiently. When used together, they form an unbeatable system for integrated corporate communications.
Scompler vs. Microsoft 365: A Comprehensive Overview
| Criterion | Scompler (editorial platform) | Microsoft 365 (including Planner, Teams, and SharePoint) |
|---|---|---|
| Target group | Communications teams, marketing, press offices, newsrooms, integrated communications | All employees and project teams |
| Focus | Strategic topic planning, editorial planning, storytelling, content production, governance, content publishing, reporting | General collaboration, document editing, task management, communication |
| Strategic level | Thematic architecture, objectives, personas, messaging, strategic parameters | No strategic communication logic; the strategy is stored in files/folders |
| Editorial Planning | Customized calendar and campaign views based on team, channels, or goals, Omnichannel orchestration, where planning is directly linked to production, approvals, and publishing |
Planner & Lists can only be used as to-do lists; Excel lists serve only as an overview; which is isolated from the actual production and approval workflows |
| Workflows & Approvals | Custom workflows for each content type, approvals, roles and permissions, version history | Simple tasks in Planner or approvals in a separate SharePoint file with no direct link to planning and publishing |
| Publishing | Direct publishing to social media and CMS, API-driven distribution | Not possible; requires additional tools |
| Analysis | Aggregated directly in Scompler | No integrated content analysis; analyses performed separately for each tool |
Scompler vs. Microsoft 365: Recommendations
Scompler delivers value wherever strategic topic management, content planning, campaign management, and cross-channel communication are key priorities.
Microsoft 365 is ideal for operational collaboration, file storage, coordination, and general project management.
Working together: Scompler structures and manages all communication processes, while M365, as a collaboration platform, complements operational collaboration.
In Microsoft Teams, communications departments can access Scompler directly and link it to their notifications.
Scompler vs. Microsoft 365: Here's what you can achieve with integration with Microsoft Teams
Scompler integrates seamlessly with Microsoft Teams. The Scompler app integrates Scompler directly into Teams as a tab. This allows users to access Scompler’s key features—such as the editorial calendar, topic boards, or individual projects—directly within their familiar Teams environment.
By integrating Scompler into Teams, companies benefit from a seamless connection between content management and modern team communication. Processes are streamlined, information silos are eliminated, and adoption of both systems increases.
Editors receive a Teams notification when a piece of content is ready for approval. You can view and edit the task directly from Teams.
Scompler's topic architecture or editorial calendar can be displayed as a tab in a Teams meeting—for real-time collaborative planning.
Conduct your content discussions efficiently and without copying and pasting, since Scompler comments and Teams chats complement each other perfectly.
iCal Export and Calendar Subscription in Scompler
Scompler offers the option to subscribe to the editorial calendar via iCal feed to external calendar applications such as Microsoft Outlook, Google Calendar or Apple Calendar . This allows users to view scheduled content at any time without needing access to Scompler—ideal for executives, stakeholders, or teams without an operational role in the editorial process.
In Scompler, teams can export their content calendar and integrate it directly into Outlook, Google Calendar, or Apple Calendar.
- Always up to date: Changes in Scompler (e.g., new content, postponed deadlines) are automatically displayed in your subscribed calendar.
- Transparency without the need for a license: Stakeholders can view planned measures without needing a Scompler license.
- Mobile access: Content is automatically available on smartphones, as iCal is supported by all mobile calendar apps.
- Quick overview: Managers can see “what’s coming” without having to log in to specific tools.
You can generate an iCal feed using the editorial calendar in Scompler. This link can then be added to a calendar app.
The feed includes:
- Date and time of the planned release
- Title of the post (story or initiative)
- Channel / Medium (e.g., LinkedIn, website, press release)
- Status information (optional, depending on the filter selection)
- Description or brief overview (if enabled in the calendar)
The iCal feed provides organization-wide transparency: departments and management can keep track of planned communication channels and publication dates at all times—even without a Scompler license or mobile access. This allows teams outside the communications department to identify synergies or conflicts in campaign planning early on.
Scompler vs. Microsoft Teams: The Perfect Blend of Productivity and Strategic Communication
While Microsoft 365 provides the foundation for your daily collaboration and productivity, Scompler handles the strategic management of your topics, content, and communication. By combining these two worlds, you create a powerful system for modern, integrated communication that streamlines processes and permanently breaks down information silos.
author
Valerie Hundevadt
As a working student in the marketing department at Scompler, Valerie Hundevadt primarily supports the company’s content and event communications. In this role, she helps implement the content strategy and adapts topics across various formats. Scompler is a widely used software solution for strategic communications management.