Practical tips for using AI in strategic communication

Scompler AI Use Cases

AI makes many things faster and some things easier, but it also makes others significantly more confusing and generic. At Scompler, we asked ourselves early on: What makes communication truly effective? The answer lies not in speed alone, but in strategic impact. That’s why we developed Scompler AI-not as an isolated “text generator,” but as a strategic partner that works directly where your goals, personas, and narratives already exist.

Scompler AI Use Cases for Content Strategy and Content Operations

topics Create content and fill gaps in the topic architecture Research competitive and trending topics online and update the strategy Brief on stories and create final content Check strategy attributes, review personas, and make recommendations Create a personalized daily briefing Generate text suggestions for your posts Prioritize formats and channels Fill the content calendar; address risks and fill gaps Ensure a consistent brand voice Perform bulk edits, project maintenance, and source verification

Scompler AI Use Cases in Thematic Architecture and Thematic Planning

Scompler AI: Identify Gaps in Topics and topics New topics

Use Case #1: topics and fill gaps in the topic architecture

Your challenge: Your topic architecture has evolved over the years—but it’s not quite complete: some topic areas are underrepresented, there are overlaps in content, and key strategic topics —such as employer branding—are missing entirely. Manually topic to identify topic takes hours. Or you could start from scratch and have to topics from the ground up.

Your approach: You ask Scompler AI to review your topic architecture for gaps, outdated topics , and imbalances. The AI provides a structured analysis: missing time periods and target audiences, duplicates, linguistic ambiguities, or completely missing strategic topics. It adds new topic areas only after you approve them.

Your benefit: In just a few minutes, you’ll receive an honest assessment of your current situation or help with a complete overhaul, including a detailed changeset with brief descriptions, relevant personas, and content models. Nothing is created without your input: You decide what to adopt, adapt, or reject.

Prompts for Topic Creation and Topic Architecture Review

We are launching the following product campaign for our industrial customers in the DACH region. To do this, add a new category to our topic architecture with 3–4 topics, tailored to our existing personas and communication goals. Please submit your plan to me first before you create the proposal package. Review my topic architecture for gaps in thematic consistency and identify content duplication, outdated topics , or missing linked personas in my communication strategy. Please present your plan to me first before you create the proposal package.

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How-To: topics and Creating topics with Scompler AI

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Use Case #2: Researching Competitors and Trends on the Web and Updating Strategy

Your challenge: You want to know which topics your competitors are using, where there are gaps in the market, and what’s being discussed in the industry. Until now, that’s meant researching with other tools and manually comparing the results with your architecture—or using screenshots to do so.

Your approach: You ask Scompler AI directly in the chat what a competitor is currently communicating. The AI searches the web, provides a structured overview with sources, and aligns it with your topic architecture—including suggestions on how you can differentiate yourself and which relevant topics are still unoccupied.

Your added value: Competitive and trend research right within your topic architecture, without switching tools or performing manual comparisons. Gap analysis, competitive analysis, and topic suggestions—all within a seamless workflow.

AI Competitors: Thematic Architecture

Prompt for comparing your content with your competitors' topics

Research Octopus Energy’s current communication topics and content strategy, starting at https://octopusenergy.de. Compare them with our topic architecture: Which topics do they cover that we don’t have? List your sources.
Generate an AI story and post

Use Case #3: From topic the briefed story to the final content

Your challenge: A new topic has been identified, but there’s still a lot of manual work to be done between the initial outline and content that’s ready for publication: developing the story, tailoring it to the right persona, writing the briefing, choosing the format, and finally crafting the copy.

Your approach: Scompler AI already understands the context of your topics . It selects your specific topic, suggests story scopes, assigns the appropriate persona, and briefly explains its choice. From there, it creates a briefed story and an initial post, such as a LinkedIn post.

Your added value: From strategic topic to the final copy in a seamless process. You’ll receive a complete story, including a fully written LinkedIn post in your corporate style, strategically aligned with your topic , and persona. You decide which version to adopt, adapt, or discard.

Prompt for Story and Content Creation

In one of the new topics, please create a story for the persona that best fits it, along with a LinkedIn post as the first post for next week. Choose the topic and persona yourself from the project and briefly explain your choice.

Use Case #4: Review Strategy Attributes, Review Personas, and Create New Ones

Your challenge: You're unsure whether your personas are a good fit, or you want to check whether the strategic attributes you've defined—such as goals, messages, and markets—adequately cover your communication strategy.

Your Approach: Scompler AI evaluates your personas and strategy attributes against your goals, makes appropriate suggestions, and completely revamps them: personas with archetypes, goals, challenges, and psychographic profiles, as well as any missing strategy parameters.

Your benefit: You’ll gain clear insight into gaps in your personas and strategy, plus concrete, strategically designed profiles and attributes—all in just a few minutes. You decide which suggestions to adopt, adapt, or discard.

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Practical Use Cases: How to Build and Implement Your Strategy with End-to-End AI

Scompler AI Use Cases in Content Operations

Use Case #5: Create a Daily Briefing

Your challenge: Starting the workday often means getting a sense of the big picture: What’s due today and this week? Which approvals are pending, and which tasks have been assigned to me? All this information exists within your project—but it’s scattered across calendars, to-do lists, and notifications.

Your approach: You ask Scompler AI directly in the dashboard what’s on the agenda this week—either just for you or for your entire team. The AI analyzes deadlines, tasks, and the status of your content and condenses everything into a prioritized briefing: upcoming deadlines, overdue content, and pending tasks—organized by urgency and supplemented with recommendations on what you should tackle next.

Your benefit: Instead of clicking through multiple screens in the morning, you’ll receive a single, AI-generated briefing in a matter of seconds. Fewer context switches, a more efficient start to your day, and the assurance that nothing important will slip through the cracks.

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AI Daily Briefing

Use Case #6: Generate text suggestions based on your data

Your challenge: Generic AI tools often provide only a standard style that rarely fits perfectly because they lack context and the underlying data. They also don’t have access to similar content on topic, top-performing posts from recent years, or event-related content.

Your approach: Scompler AI directly accesses all your stored project data—from the strategy and persona profiles to the narratives of your wind project. Based on this understanding, Scompler AI generates versions such as “Balanced,” “High Engagement,” or “Audience Match,” and draws insights from other project content. In the text field, you can use Scompler AI even further—for example, to humanize the text, translate it, or add CTAs.

Your added value: Your AI understands your communication projects. You’ll immediately receive options that delve deeply into the subject matter or maximize engagement—always tailored to your strategic attributes and project data.

Use Case #7: Prioritizing Formats and Channels

Your challenge: Is a LinkedIn post and a short video statement from the CEO enough? Or do we need more detailed formats to reach our target audiences with the story “Community Acceptance and Social License for Wind Farms”? Choosing the right types of content often comes down to gut feeling, habit, or an assessment of available resources.

Your approach: Scompler AI analyzes your topic and your story and suggests a mix, which it divides into primary and secondary content types: a white paper for the trade press, a short video statement for social media, and an interactive report. The AI generates the briefings for these with a single click.

Your benefit: You’ll save hours on planning and receive AI-powered recommendations for your story. Your editorial calendar will be filled with formats that are proven to help you achieve your goals.

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Practical Prompts for Scompler AI

Project Health: Check the content in our project for missing metadata: deadlines, personas, channels, content types. List the affected items and suggest next steps. Bulk Edits: Postpone the story “[Story Title]” and all associated posts by two weeks. Make sure no post falls on a weekend; if it does, suggest the next business day instead. Source Check: Review the LinkedIn post “[Post Title]” before publication: Which statements are not supported by sources or project data? Where possible, find supporting evidence online and flag anything that cannot be verified.

Use Case #8: Fill Your Calendar and Fill in Gaps with Just a Few Clicks

Your challenge: Manual system maintenance as part of content planning takes a lot of time. You have to create each post, figure out the timing, identify gaps in the calendar, write titles, and draft briefs.

Your approach: With just one click, Scompler AI creates the complete story structure, including articles, optimized headlines, a timeline, and briefings. Scompler AI also identifies gaps in your calendar planning, missing deadlines and responsibilities, and alerts you to risky publication periods.

Your added value: What used to take hours of manual work is now handled by AI in seconds. And Scompler AI alerts you to risks in your planning that you would otherwise overlook.

Scompler is the platform for strategic communication management.

Use Case #9: Consistent Brand Voice-with language guidelines and C-level tones at the click of a button

Your challenge: C-level communication must come across as authentic while also aligning with the brand voice. At the same time, every company and every communication channel has its own language guidelines—specific buzzwords or strict character limits for LinkedIn posts. This ghostwriting process, which includes verifying compliance with all corporate guidelines, is labor-intensive when done manually and prone to errors.

Your approach: Scompler AI understands the language used by your C-level executives as well as your saved language rules and formatting guidelines, which you can enter, upload, or link to individually. It automatically adapts the tone of your executives to the respective channel and proactively corrects terminology in accordance with your corporate identity.

Your added value: You deliver C-level content that aligns with your brand. The tedious task of proofreading for formalities and tone is almost entirely eliminated. AI ensures consistency and builds trust with stakeholders—without any endless feedback loops.

author

Alina Lackerbauer, Content Marketing Manager and expert in content strategy.

Alina Lackerbauer

As Senior Content Marketing Manager at Scompler, Alina Lackerbauer designs the company's content strategy. Scompler is an industry-wide software solution for strategic communication management.

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