Webinar in English on June 2, 2026
Unlocking Audience-Centricity
Integrate sentiment analysis into your communication strategy and content operations
Webinar: Unlocking Audience Centricity & Sentiment
Webinar in English on June 2, 11 a.m. to 12 p.m.
Most communications teams today know exactly when and through which channels they reach people, and how many people they reach. But do they also know whether they are actually changing people’s attitudes? Yet that is precisely the biggest challenge: demonstrating the actual impact of their communications.
If you truly want to put your target audience at the center of everything you do, you need to understand how they feel: audience centricity.In this webinar, you’ll learn how to combine reach metrics with sentiment analysis and how Scompler Audience Pulse links the qualitative sentiment of your social media communities to your strategic topic planning.
Webinar Topics: Audience Centricity
- Narrative Gap: Why KPIs aren't enough to prove the success of communication—and how social sentiment and audience-centricity strengthen the connection between sender and receiver.
- Strategic Match: How Audience Pulse classifies and filters sentiments and automatically topics them to your stories and topics .
- Who Benefits from Audience Centricity: From analyzing individual comments and strategic crisis communication to providing management with well-founded insights for impact analysis.
Alina Lackerbauer
Senior Content Marketing Manager, Scompler
As Senior Content Marketing Manager at Scompler, Alina Lackerbauer develops the company’s content strategy. Among other things, she oversees webinars, customer stories, and events, and manages the positioning of Scompler, an industry-wide software solution for strategic communications management.
Andreas Schäfer
Senior Product Manager, Scompler
Andreas Schäfer is a Senior Product Manager at Scompler. Together with his team, he focuses primarily on reporting and data, as well as audience-centric planning and topic architecture within Scompler, which serves as the operating system for strategic communication.