Webinars on April 16 and 21

Reality Check: Strategic Communication

Why communication fails—and how to strategically manage your topics

Webinars on April 16 (German) and April 21 (English), 10 to 11 a.m.

Your Reality Check for Strategic Communication

Communication with external and internal stakeholders rarely fails because of the content itself. Rather, it fails due to a lack of strategic direction and organizational readiness. But what exactly defines strategic communication? What constitutes good topic planning? And what does it really mean when people say that teams must be ready for the shift toward integrated communication?

Markus Elsen and Alina Lackerbauer from Scompler will discuss this topic in a practical webinar and provide participants with a self-assessment tool as well as specific recommendations for action—tailored to their individual level.

Reality Check: Strategic Communication

Key takeaways:

  • Strategic Management and Topic Focus: Practical insights and steps for incorporating communication goals, shared narratives, and clear topics your communication efforts.
  • Differences in communication management: Some teams want to set up a corporate newsroom, while others focus heavily on product communication or content operations—we highlight various approaches.
  • The Communication Team's Commitment: Why Implementing Software Isn't Enough—and How Communicators Need to Adapt Their Approach at the Same Time.

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The portrait shows Markus Elsen, Strategic Account Director at Scompler.

Markus Elsen

Strategic Account Director, Scompler

As Strategic Account Director at Scompler, Markus Elsen advises communicators from various disciplines on their content strategy and content planning.

Alina Lackerbauer from Scompler talks about strategic brand DNA in the AI Communication webinar.

Alina Lackerbauer

Senior Content Marketing Manager, Scompler

As Senior Content Marketing Manager at Scompler, Alina Lackerbauer develops the company’s content strategy. Scompler is an industry-wide software solution for strategic communications management.