Masterclass recording
Networked communication as a management lever
This is how thyssenkrupp Steel manages topics, teams, and expectations in the newsroom.
Masterclass with thyssenkrupp Steel
Rigid silos, content overload, and economic pressure to be efficient make it impossible for many modern communications departments to continue as before. Christiane Hoch-Baumann (thyssenkrupp Steel) and Alexander Wolf (Scompler) show how the steel company mastered the transition from content chaos to a cross-functional newsroom with corporate communications, marketing, PR, and internal communications.
Contents of the masterclass
Your takeaways:
- Strategic shift: From channel management to topic-centered control in a central platform.
- Networked leadership: Break down silos and synchronize teams across departments.
- Efficiency & speed: Best practices for transparency and responsiveness in the modern newsroom.
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Connected Communication at thyssenkrupp Steel
Christiane Hoch-Baumann
Content Manager, thyssenkrupp Steel
Christiane Hoch-Baumann is responsible for content management at thyssenkrupp Steel. Working closely with subject matter experts, she plans, creates, and publishes content for internal and external target groups and various channels in order to consistently convey the company's brand messages.
Alexander Wolf
Senior Customer Consultant, Scompler
Alexander Wolf works closely with communications and marketing departments. He understands the challenges faced by companies ranging from SMEs to DAX-listed corporations and demonstrates in a practical way how transparent, collaborative communication can be successful and how both disciplines complement each other.