Mirko Lange

The six stages of content operations
Whitepaper on the Content Maturity Matrix
The SCOM strategy flower
What content strategy has in common with flying
Organizations in transition: old and new roles in (content) marketing
Interactive infographic: How to feed the content monster without being eaten
Planning in content marketing: the structure is crucial!
A content strategy requires a degree of change management

A sustainable content marketing strategy requires a certain degree of transformation. Without this, many / most content strategies will fail, at least in the long term. Why? That's what I want to explain in this article.

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Content marketing tools - HubSpot vs. Scompler

"Aren't HubSpot and scompler competing products? What's the difference?" I am often asked this question. In this article, I would like to briefly discuss this and indirectly address the difference between content marketing and inbound marketing.

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10 steps to strategic content marketing
Long-term benefits beat short-term fascination: content marketing is more than just a cool campaign!
Content strategy is only as good as its implementation
Why personas are more than the familiar target groups with a face and a pet

Various consultants and agencies have been talking about personas for years now. However, in my experience, they have not really caught on in many companies, partly because this tactic is not taken seriously. I would therefore like to use this short article to explain (as succinctly as possible) why personas are something other than a nice gimmick with existing target group definitions.

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Strategic content marketing A framework for strategy development
Blog parade: Topic plan, editorial plan, production plan. When do you need what for what in strategic content marketing?
Content marketing: the better social media?
Content marketing: the better social media?
The 8 levers of strategic content marketing
How smart companies develop content marketing strategies - Part 1: The strategic basis
The incredible stupidity of the advertising industry