Strategic content marketing - a framework for strategy development

Yesterday I gave my presentation at the Content Marketing Conference. I was allowed to hear the first one and then decided at short notice to expand the presentation a little because I had the feeling that there was still a lot of categorization missing. It now seems very long with 134 slides - but I got through it in a good three quarters of an hour. Over the past three years, I have used this method to develop the content strategy for three international corporations and a large medium-sized company - and it is currently being implemented successfully. I have illustrated the steps in the framework with examples of strategy development for Thomas Krenn.

But the most important thing for me is the link to "Scompler" in the last part. Because here it becomes clear that Scompler is not just any tool, but is based on a very clear method. I developed Scompler in order to be able to implement precisely this framework. Because one thing is clear: Excel is unsuitable for such complete concepts. And after a lot of research and many conversations with colleagues, I know that there hasn't yet been a tool that can do this.

The presentation can be downloaded as a PDF file from Slideshare. If you have any suggestions, questions, criticism, appreciation or an anecdote about the slides - I look forward to your comments. And as always: If you click on "angry", please leave a short comment about what makes you so angry. Maybe I can learn something from it? Thank you very much!

Mirko

Hype-free communications person between passion and profession with a domesticated penchant for the disruptive. Professionally, I now call myself a "content strategist". Otherwise: consultant, helper, speaker, lecturer, blogger and deep and lateral thinker who enjoys debating.