Presentation of the CMCX in Cologne

"Content - quo vadis?"

Here you can find the presentation of Mirko Lange's talk at the CMCX in Cologne. If you would like to have the presentation as a PDF or open PPTX for internal purposes, we will be happy to send it to you. Please contact [email protected] for this purpose.

The presentation slides of the keynote speech at CMCX 2022

Full screen mode: Click twice on Presentation and "CTRL + F". Next step: "Arrow right" (alternatively: click on Presentation). Step back: "Arrow left".

The key messages of the keynote

  • The most important task of companies is to satisfy the needs of their target groups. Only those who succeed in doing so will be successful. 
  • Content should not just be "marketing", but should address the same needs as the product (and the company). 
  • Content must become an integral part of the company's offering. 
  • In this way, content makes a significant contribution to value creation and corporate success beyond "marketing". 
  • "Content" has two dimensions: The technical-formal dimension (logistics) and the sociological-content dimension (communication)
  • Ergo: "Content" is much more than just a marketing discipline. Content is a central and value-creating asset. 
  • In the future, content management will become integrated communication management. 

Impressions of the CMCX 2022

CMCX 2022 took place at Dock² in Cologne. After the opening by Mirko Lange, companies such as Vorwerk and AIDA showed how they approach the topic of content marketing. We would like to take this opportunity to thank you for the great organization at CMCX, as well as the many lively conversations outside our stand. Thank you! 

Thanks also to Rene Kühn, Carsten Rossi and Jan-Frederik Ahrens for the impressions.