Clever content strategy planning with Scompler🎄
The Christmas season is not only the perfect time to create festive content, but also to rethink, optimize and realign your content strategy. A good content strategy is the foundation for long-term success - and with the right hacks, it can be creative and efficient at the same time.
In this article, we show you how to use Scompler cleverly plan, prioritize and implement your strategy - and how you can use the mobile app always remain flexible.
Use the annual review as a basis for strategy
Before you start planning for next year, it makes sense to take a look back: What content worked well this year? Which ones less so? You can use the analysis tools at Scompler to collect performance data and evaluate your learnings.
Use the annual review not only to share your successes with your community, but also to optimize your content strategy based on data. Findings such as "Our how-to posts perform particularly well" or "Our posts are less successful on Fridays" give you clear indications of how you can align your content for the new year.
Clearly define and prioritize goals
A successful content strategy starts with clearly defined goals. What do you want to achieve in 2025? More reach, greater engagement or perhaps an increase in leads? With Scompler you can not only clearly define your goals, but also link them directly to suitable KPIs to achieve measurable success.
Advent tip: Use the Christmas season to combine short-term goals such as your Christmas campaign with long-term goals such as brand positioning or lead generation. This will ensure that your content is not only seasonally relevant, but also strategically valuable in the long term.
The theme architecture as a strategic framework
A well thought-out topic architecture helps you to plan your content in a structured way and ensure that it is in line with your strategic goals and target groups. With Scompler , you can organize topics hierarchically - from subject areas to posts that convey your messages in a targeted manner
Examples for the Advent season:
Subject area (What is it about): Annual financial statements
- Topic (What would you like to talk about): Successful projects 2024
- Story (Why is it important): An insight into our company to get to know us better
Subject area (What is it about): Annual financial statements
- Story (Why is it important): An insight into our company to get to know us better
- Topic (What would you like to talk about): Successful projects 2024
This clear structure allows you to keep an eye on both the strategic priorities and the right messages that appeal to your target groups.
Understanding and addressing target groups better
Successful content addresses the target group exactly where they are. With Scompler you can create detailed target group profiles and link them directly to your topic planning.
Especially during the Advent season, it is worth creating content that appeals to the emotions of your target group. Ask yourself:
- What are their challenges? (e.g. coping with stress)
- How can you inspire them? (e.g. fundraising campaigns, annual reviews)
- What offers added value? (e.g. tips for exciting industry trends)
Scompler helps you to incorporate these insights into your content strategy in a targeted manner.
Strategically prioritize content ideas
Not every idea can be implemented immediately - especially during the stressful Advent season. With the prioritization function at Scompler , you can rate your content ideas according to relevance, effort and potential.
For example, you can specify that an elaborate annual review campaign takes priority, while smaller content ideas such as individual Christmas posts are classified as "nice-to-have". This helps you to save resources and focus on the content that is really important.
And this is where the Scompler app helps, as you can check and adjust your priorities and tasks at any time - even on the go, if new tasks are added or changes occur at short notice.
Targeted use of data to continuously improve performance
A content strategy stands and falls with teamwork. With Scompler , you can clearly define roles and responsibilities so that everyone in the team knows what needs to be done. The integrated approval workflows and comment function ensure that feedback and decisions run smoothly.
Whether you're on site or on the move, with the Scompler app you can access your inbox at any time to receive new requests or feedback and immediately plan the next steps. This allows you to remain flexible and respond promptly.
Conclusion: Strengthen your content strategy with Scompler
The Advent season is not only ideal for producing creative content, but also for reflecting on and realigning your content strategy. With clear goals, a strong topic architecture and data-based optimizations, you can ensure that your content is successful in the long term.
Thanks to the Scompler app, you are always flexible - whether you are planning in the office, at meetings or on the go. With functions such as the calendar, tasks, inbox and search function, you are always up to date and can work effectively on implementing your strategy.
Want to delve even deeper into the topic? Then take a look at our webinar "Successful content strategy in corporate communications". Here you will get practical insights and valuable tips on how you can make your strategy even more targeted.🚀
Let Scompler be your partner for a strategically thought-out and creative content strategy - and start the new year with a clear focus! 🎄✨
