DMEXCO 2025: Content strategies for the marketing world of tomorrow
September 17 and 18 in Cologne
Scompler at DMEXCO 2025: How marketing leads take over strategic leadership
Rethinking marketing communication - with strategy, CommTech and attitude.
Only with a clear strategy, an integrated approach and the right mindset can content still have a real impact in the age of artificial intelligence. Efficient processes, intelligent tools and bold storytelling are crucial today to make communication fit for the future.
DMEXCO 2025 is the ideal place for us to drive these topics forward: Meet thought leaders, exchange ideas and talk together about the future of marketing and communication.
Scompler will be there for the first time in 2025 - with its own stand, a masterclass with our customer thyssenkrupp steel and a session by our Managing Director Björn Bröhl.
Date: Wednesday, September 17 - Thursday, September 18, 2025
Time: 09:00-17:30
Location: Koelnmesse, Messeplatz 1 in Cologne
Our presentations at DMEXCO 2025
Masterclass
On September 17 from 12:15 - 12:45 p.m.
Alexander Wolf from Scompler together with Christiane Hoch-Baumann and Mark Stagge from thyssenkrupp Steel
Content management without chaos: How thyssenkrupp Steel strategically manages communication & marketing
How can internal and external communication, press relations, marketing and social media be orchestrated in a central platform? In this masterclass, Christiane Hoch-Baumann and Mark Stagge from thyssenkrupp Steel, together with Alexander Wolf from Scompler, will show how a cross-functional corporate newsroom becomes a reality, why a common platform is needed for all communication activities and why social media is the essential place where communication and marketing teams come together.
What you take away from this session:
- how you plan communication in a topic-centered and cross-channel way
- What roles and skills are important in the corporate newsroom
- Best practices from practice on how the teams at thyssenkrupp Steel work together efficiently and utilize synergies in content work.
Lecture
On September 17 from 5:10 - 5:30 p.m.
Björn Bröhl, Managing Director Scompler
AI in marketing: threat or liberation?
How marketing managers are now taking strategic leadership
Artificial intelligence is here - and it's changing everything. Tools such as ChatGPT, Midjourney and DALL-E are turning established processes upside down. Many marketing teams are reacting with uncertainty: Will creative work be replaced? Will budgets be cut? Will marketing be completely automated?
The better question is:
How can marketing managers actively shape this development - and position themselves as strategic pilots in the data-driven organization of tomorrow?
In this presentation, Björn Bröhl shows why AI is not a loss of control, but a unique opportunity to realign the focus in marketing:
Away from reactive campaign management - towards the strategic orchestration of topics, messages and technologies.
