Communication Congress 2025: Communication at the turn of the century
September 11 and 12 in Berlin
Scompler at the Communication Congress 2025
Scompler will be back at the 2025 Communications Congress - the most important forum for communication in times of transformation, uncertainty and technological upheaval.
When political, social and technological "futures" meet communication, clarity, structure and a strategic direction are needed. This is exactly where Scompler comes in: With our platform for strategic content management, we support communications departments in managing topics with foresight, coordinating processes and orchestrating messages effectively across all channels.
The Communications Congress is the ideal place for us to talk to communicators about the challenges and solutions of our time - personally, openly and at eye level.
In an expert session with our Managing Director Björn Bröhl, we will show how communication today can be strategically conceived, collaboratively implemented and digitally supported - as a central function in corporate transformation.
Date: Thursday, September 11 - Friday, September 12, 2025
Time: 09:00-17:00
Location: BCC - Berlin Congress Center in Berlin
Scompler presentation at the communication congress
Expert Session
On September 11 from 11:45 a.m. - 12:15 p.m.
Björn Bröhl, Managing Director Scompler
AI accelerates communication - but only those who steer get there
Artificial intelligence is rapidly changing communication: faster, cheaper, more scalable. But what initially sounds like efficiency quickly leads to a dead end - if there is no strategic direction. AI delivers output - but no orientation, no priorities, no responsibility. If you want to continue to make an impact in the future, you need to rethink your role in the company - and manage AI strategically. Only where it is thought beyond simple content tasks does control remain with humans. How can communication teams remain manageable in an AI-driven reality? What makes AI a real value driver? Why does impact need more than just a good prompt? A session on communication that does not blindly accelerate, but consciously steers - and on how strategy and AI together can have a real impact.
