Whitepaper and webinar recording
Lifesaver crisis communication: How to protect your company in an emergency
In an era where companies are regularly faced with unpredictable challenges, robust crisis communication is essential. In the whitepaperScompler has mapped out principles to help you navigate your business through the stormy waters of any crisis, supported by expert advice and a handy checklist.
As Head Partner & Solutions, Michael Schmitz advises customers of Scompler on how to successfully operationalize their content strategy
As Managing Director of Conducttr, David Peter-Gumbel is responsible for active crisis management and practice-based training in dealing with crises and special situations.
Principles of crisis communication
Crises often come unexpectedly and usually at the most inopportune times. Companies that manage crises successfully are those that prepare for them strategically, in terms of content and organization. Crisis communication is therefore much more than just a reaction to unforeseen events. It acts as a lifebuoy in stormy times, not only by limiting damage but also by building trust and credibility.
1
Preparation is the key
Before a crisis occurs, companies should develop a detailed crisis communication strategy. This includes defining an alarm chain, forming a crisis team and drawing up an action plan. Equally important are the creation of communication materials, media training and simulations in order to be prepared for all eventualities. This enables communicators to react quickly and efficiently in a crisis situation.
2
Active and reactive communication
During a crisis, it is crucial to communicate both reactively and proactively. With prepared statements, messages and FAQs, teams can communicate consistently and accurately. A quick response and the provision of up-to-date information are particularly important here in order to maintain the authority of interpretation and maintain trust.
3
Follow-up and analysis
"Communication measures should be carefully documented and analyzed after the crisis," recommends Michael Schmitz from Scompler. This helps to learn from the crisis and improve future strategies. Thorough follow-up also ensures that the company acts more effectively in future crises.
The recording of the webinar
4
One Voice Policy
It is essential for credibility that the company speaks with one voice. Corporate communications, in consultation with management, should ensure that everyone in the organization - from the crisis team to employees - has access to up-to-date and consistent information. This prevents confusion and ensures that communication to the outside world is uniform and clear.
5
Show empathy and transparency
Empathy and transparency are fundamental elements of crisis communication. Show understanding for those affected and communicate transparently. An empathetic response that puts itself in the shoes of customers and those affected can significantly strengthen the company's image in times of crisis.
In the white paper, we present different types of crisis and discuss the five principles of successful communication. Michael Schmitz from Scompler explains how strategic crisis communication can be planned successfully. "Our approach is to present crises as realistically as possible in all aspects and to enable real action," adds David Peter-Gumbel from crisis simulation provider Conducttr. You can check how well your company is already prepared for an emergency with the practical checklist from the white paper.
