Successful communication during a crisis or an issue!
English webinar on May 20th, 11 am -12 pm (CST)
Why communication is so crucial, especially in challenging times:
If communicators do not react quickly, clearly and transparently, there is a risk that others will take over the interpretation - and write the narratives for them. But don't worry: there are many things we can do to counter these challenges - in actual crises. Or is it more a question of issues?
Crisis and issue communication:
often used in the same ways, these two disciplines require different strategies, tones, levels of urgency, and tooling.
In a joint webinar, our experts for the digital aspects of crisis and issue communication Michael Schmitz (Scompler) and Bart Verhulst (Presspage) explain the difference between crisis and issue communication. They will show concrete steps for successful strategic implementation and provide insights into how content and PR platforms can optimally support your communications team.
In our webinar, you will find out about:
1. the clear distinction between issue and crisis communication - and why it is so important.
2. the most important steps and best practices for effective communication in both areas.
3. what role tech platforms play in issue and crisis communication - and what contribution Scompler and Presspage can make.
About Presspage
Presspage is a European all-in-one platform for modern media relations and PR communication. It enables communications teams to efficiently create, publish and distribute PR content in a targeted manner. With a digital media site as a central communications hub, over one million verified media contacts and an integrated distribution suite, Presspage helps PR teams to proactively shape communications, simplify processes and retain full control over messages - quickly, securely and strategically.
Your speakers
Bart Verhulst
Co-Founder, Presspage
Michael Schmitz
Head of Business Development & Partnerships, Scompler
Michael Schmitz works together with consulting and technology partners on solutions for how Scompler 's customers can operationalize their content strategy.
