June 11 and 12 in Cologne
Content transformation, strategy tips and newsroom skills at CMCX 2024
For transformation to succeed, communication and marketing departments must not only future-proof their content strategy, but also develop the right mindset. Teams need to work together transparently, use tools and technologies, engage in storytelling and try out innovative and new things in order to establish communication as a central value-adding factor in the company.
CMCX is the perfect place to gather inspiration and best practices and to make contacts in the industry. We are delighted to be back at the ultimate marketing event as head partner with a large sales and customer team at our stand.
In three presentations, Mirko Lange and Michael Schmitz, as well as Prof. Dr. Christoph Moss from Mediamoss and Danny Schwarze from atruvia, will explain how strategy, creativity and technology are linked to a comprehensive transformation of communication and marketing. Secure your tickets for CMCX and visit us at our exhibitor stand. We look forward to seeing you!
Date: Tuesday, June 11 - Wednesday, June 12, 2024
Time: 09:30-17:30
Venue: Dock², Santos and Harbour.Club in Cologne
The presentations from Scompler at CMCX 2024
Strategy or tactics, optimization or change, inside or outside the box? - The strategic compass for content professionals
Tuesday, June 11, 2024
Main Stage
09:30 - 10:10 a.m.
Mirko Lange, founder and Chief Visionary Officer of Scompler
Should communication professionals optimize within traditional methods or fundamentally change in order to cope with the changes in the media world? In his keynote speech, Mirko Lange shows how strategy, creativity and technology can be combined to make marketing and communication fit for the future.
Optimization and change in the corporate newsroom: How the Content Command Center is transforming communication at Welthungerhilfe
Tuesday, June 11, 2024
Workshop
16:00 - 17:00
Mirko Lange, founder and Chief Visionary Officer of Scompler, Prof. Dr. Christoph Moss, Managing Partner at Mediamoss, Ruth Wennemar, Head of Service and Lara Haller, Social Media Manager, from Welthungerhilfe
This workshop will show how the implementation of a newsroom and the use of the Content Command Center of Scompler helps to better prioritize topics and projects of Welthungerhilfe. The speakers will highlight specific challenges such as channel complexity and siloing and show how the model and the right technology can help to effectively overcome these issues.
Five roadblocks: the stumbling blocks on the transformation path and possible detours
Wednesday, June 12, 2024
Solution Stage
10:25 - 10:50 a.m.
Michael Schmitz, Head of Partner & Solutions at Scompler and Danny Schwarze, Principal Expert Strategic Content Positioning at Atruvia)
Companies must constantly evolve. Danny Schwarze from Atruvia and Michael Schmitz from Scompler shed light on the transformation of communication & marketing using Atruvia as an example and give tips on how to overcome potential difficulties.
