June 3 and 4 in Cologne
CMCX 2025: Our sessions in the video
Content needs attitude, structure and relevance - now more than ever.
For communication and marketing to really contribute to value creation, more than selective measures are needed: It's about a future-proof content strategy, the right mindset and a clear common direction. Transparent collaboration, the smart use of tools and technology, bold storytelling and a genuine passion for innovation are essential today.
CMCX 2025 was the perfect place to think ahead: learn about best practices, take away new ideas - and network with other thought leaders from the industry.
We at Scompler were there as head partner and showed in three sessions how modern communication management works - strategically, efficiently and with business impact.
Date: Tuesday, June 3 - Wednesday, June 4, 2025
Time: 09:20-17:30
Venue: Dock², Santos and Harbour.Club in Cologne
Our presentations at the CMCX 2025
Panic about AI? How marketeers overcome their fear - and make themselves irreplaceable
Björn Bröhl, Managing Director Scompler
In times of AI tools such as ChatGPT, DALL-E or Midjourney, you as a communication professional are faced with the crucial question: Will your work soon be automated - or do you have the chance to rise strategically?
Now is the time to redefine your value as a strategic advisor to business leaders. Instead of being afraid of artificial intelligence, you should rethink your role with AI - as someone who links technology to business goals and aligns the content compass in a data-driven world.
In his keynote speech, Björn Bröhl shows that AI and strategy are not a contradiction in terms, but perhaps the most important combination for your future in marketing and communication.
Change content platform? Doesn't hurt!": How LANXESS is reorganizing its communication processes with Scompler
Denis Koloper, Head of Sales at Scompler, Mark Mätschke, Head of Site and Trade Press & Global CvD, LANXESS
From one content platform to the next within a few weeks - and across all country organizations in the Group? Mark Mätschke, CvD and Head of Newsroom at LANXESS AG, provides insights into global communications management and reports on how a short-term platform change can also succeed across national borders. Together with Denis Koloper from Scompler , he looks back on the strategic realignment of communications, success factors in global onboarding and five central narratives that drive communications work at Scompler .
Holistic campaign planning with marketing & communication: best practices for your next editorial conference
Alina Lackerbauer, Senior Content Marketing Manager and Alexander Wolf, Senior Customer Consultant at Scompler
Scenes from an editorial conference: The next big launch is coming up and marketing is busy planning the right campaign. But wait a minute! Corporate Communications also wants to have a say - and HR is often there too.
Alina Lackerbauer and Alexander Wolf from Scompler show in a practical way how marketing and corporate communications can work together optimally in campaign management - from strategic implementation to operational contribution creation. They report on what both teams bring to the table, how synergies can be recognized and used and why holistic topic management pays off for both in the end.
