Annual review with Scomplers Reports and Analytics - How to reflect strategically on 2024! 🎄
The end of the year is the perfect time to pause and strategically reflect on the past year. Which content worked, which formats resonated particularly well and which topics deserve more attention next year? With the new reports and analytics functions from Scompler , you have all the tools you need to analyze your communication based on data and thus create a solid foundation for 2025. The new features make it easier than ever to review your communication strategy, visualize successes and identify future potential.
Which topics performed particularly well?
An important first step is to analyze your top topics. Which content has inspired your target group, which has met with little response? The new reports from Scompler offer you flexible filter options with which you can analyze data in a targeted manner. Sort by engagement rates, reach or clicks to identify which topics should be the focus of your strategy and where there is potential to expand them.
Tip: Use the topic analysis to get a clear overview of your best topic areas - and the details that will help you to make them even more successful.
Analyze the best contributions and formats
Which posts and formats have made the biggest impression this year? You can use the various widgets in the Reports section to identify your most successful posts. Choose the right widget, filter by the desired subject areas, topics or stories, sort by metrics such as interactions, clicks or reach, and evaluate whether short videos, long blog articles or interactive formats have achieved the best performance. This way, you can find out which type of content you should keep or develop further.
Tip: Identify the formats that have worked best and think about how you can develop them further in order to continue to score with successful content in 2025.
You can also create your own metrics. This way, your reports are tailored to the needs of your company and your team.
Preparation for a meaningful annual review
The findings from your analysis are not only valuable for planning, but also perfect for creating an annual review - whether for internal reports or for your target group. With Scompler , you can create a highlights dashboard that clearly summarizes your best topics and posts. Use this data to visualize successes, celebrate with your team and lay the foundation for your 2025 communication strategy.
Looking ahead - recognizing trends and potential for 2025!
Your annual review does not end with the analysis - it offers the opportunity to recognize trends and opportunities for the coming year. Compare your performance data over different time periods to identify patterns:
- Which topics became stronger over the course of the year?
- Which formats have worked best in different quarters?
- Where do you still see untapped potential?
The new features help you to visualize these insights and align your strategy based on data. With these steps, your annual review will not just be a snapshot, but a valuable tool for strategically developing your communication. Reflect, plan and get started - for a successful new year!
🎁 Bonus: Webinars on the content review and the new Scompler reports - watch now!
We have two exciting webinars for you on this topic:
We have the solution:
"Content review: The best tips for your annual analysis"
Learn from Michael Schmitz, Head Partner & Solutions at Scompler, and Crowdmedia how to efficiently analyze your content, identify the most important learnings and optimize your strategy for 2025.
"Understanding and using reports: Everything you need to know about the new Scompler reports"
Dive into the new features, learn how to configure your dashboards and discover how to make data-driven decisions to take your communication to the next level.
Get the inspiration you need to successfully complete your year, gain valuable insights for the future and start 2025 with a clear, data-based strategy! 🚀
Start the Christmas season now - with Scompler!
