Year in review made easy!

Content review with Scomplers reports and analytics

The start of the year or quarter is the perfect time to pause and strategically reflect on the past few months. What content worked particularly well? Which formats have resonated with your audience? And which topics should be given even more focus?

With the extended analysis options of Scompler , you have all the tools you need to evaluate your communication based on data and optimize it in a targeted manner.

Analysis of the top topics - where is the potential?

An important first step is to analyze your top topics. Which content has inspired your target group, which has met with little response? The new reports from Scompler offer you flexible filter options with which you can analyze data in a targeted manner. Sort by engagement rates, reach or clicks to identify which topics should be the focus of your strategy and where there is potential to expand them.

Tip: Use the topic analysis to get a clear overview of your best topic areas - and the details that will help you to make them even more successful.

Analyze the best contributions and formats

Which posts and formats made the biggest impression? You can use the various widgets in the Reports section to identify your most successful posts. Select the appropriate widget, filter according to the desired subject areas, topics or stories, sort according to metrics such as interactions, clicks or reach, and evaluate whether short videos, long blog articles or interactive formats have achieved the best performance. This way, you can find out which type of content you should keep or develop further.

Tip: Identify the formats with the best performance and think about how you can develop them further in order to continue to score with successful content in the future.

Extra: You can also create your own metrics. This means your reports are tailored to the needs of your company and your team.

Preparation for a meaningful annual or quarterly review

The findings from your analysis are not only valuable for planning, but also perfect for creating an annual or quarterly review - whether for internal reports or for your target group. With Scompler , you can create a highlights dashboard that clearly summarizes your best topics and posts. This data helps you to visualize successes, celebrate with your team and create the basis for an even more effective content strategy.