September 14 and 15, 2023 in Berlin
Scompler at the Communications Congress: Jump into the dolphin league with us!
The Communications Congress, Europe's largest event for the PR industry, will take place for the 20th time in September 2023. In its anniversary year, Scompler, your content tool for strategic communication, will of course also be taking part in the event as a partner. Together with the newsroom experts from Mediamoss, we look forward to exciting consultations on the transformation of your communication at our Scom|Moss stand.
From the squirrel to the dolphin principle of communication
How do you manage your corporate newsroom? What central strategies do communications departments pursue - often unnoticed? Mirko Lange, founder of Scompler and himself a veteran of the industry, provides answers to these questions. In his presentation, you will learn how and why you can develop your communication strategy from the squirrel to the dolphin principle.
The teams from Scompler and Mediamoss look forward to advising you further on the topics of editorial systems, content strategy and newsrooms at our stand. Book an appointment and drop by! You will be surprised at the possibilities on offer.
Date: Thursday, September 14 - Friday, September 15, 2023
Time: 09:30-17:30
Venue: bcc Berlin, Alexanderstraße 11, 10178 Berlin
Mirko Lange's dolphin presentation at the Communications Congress
The dolphin principle: the key to an effective content strategy in the newsroom
Friday, September 15, 2023
Expert Session - A06
10:50 - 12:00 a.m.
Mirko Lange, founder and managing director, Scompler
What really drives your content strategy? Based on more than 350 Scompler newsroom projects, Mirko Lange has identified six central basic principles that guide communications departments - often unnoticed.
These principles influence everything: from goal setting and prioritization, planning and process design to tool selection, performance measurement and the use of artificial intelligence. Which of the six principles are you currently following? And where do you want to develop in the long term? Find out exciting details in Mirko's Expert Session.
