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Scompler at the Communication Congress: How dolphins master the waves of communication!
Optimization and transformation: That was the Communication Congress 2024!
In September 2024, the Communications Congress, Europe's largest event for the PR industry, took place for the 21st time. This year, Scompler was once again involved as a partner. How can established communication processes be improved and new mindsets developed?
Björn Bröhl, CEO of Scompler, answered these questions in his presentation. He presented practical examples and strategies that illustrate how both can be successfully implemented in everyday working life - and what squirrels and dolphins have to do with it.
Date: Thursday, September 12 - Friday, September 13, 2024
Venue: bcc Berlin, Alexanderstraße 11, 10178 Berlin
Scomplers Expert Sessions at the Communications Congress
Björn Bröhl's dolphin presentation at the Communications Congress
Between optimization and transformation: How dolphins master the waves of communication!
Thursday, September 12, 2024
Expert Session
11:40 - 12:20
Björn Bröhl, CEO of Scompler
In a time of rapid technological and social change, communication is faced with a dual task: the continuous improvement of established processes and the courageous development of new mindsets. Scompler has identified six central mindsets that guide communication departments - often unnoticed.
These mindsets influence everything: from goal setting and prioritization, planning and process design to tool selection, success measurement and the use of artificial intelligence? Which mindset influences the way you work? And what role do dolphins and squirrels play in this? Find out exciting details in Björn's Expert Session.
