Webinar on May 28
Change in the corporate newsroom
How Welthungerhilfe is transforming its communication
The Welthungerhilfe newsroom
Webinar from May 28
Food security, climate crisis, humanitarian aid and global justice - these are the core issues of Welthungerhilfe, one of Germany's largest aid organizations, which has carried out more than 11,000 projects in more than 70 countries since it was founded in 1962.
In this webinar, Mirko Lange, founder of Scompler, and Christoph Moss, Managing Director of Mediamoss, together with Ruth Wennemar and Ulrich Schlenker from Welthungerhilfe, will show how Moss' newsroom model and the Content Command Center from Scompler are transforming communications at the global aid organization.
The four speakers will highlight specific challenges such as channel complexity, siloing and team workload and show how the Content Command Center helps to effectively overcome these problems.
Participants gain insights into the advantages of topic-centricity over channel orientation and learn how a consistent and effective communication strategy is supported by clear structures and defined processes, but above all by a new mindset.
Nowadays, the complexity of communication can no longer be tackled without specialized technology. "The trick is to map both a methodology and the strategy in the tool - and then to implement it in day-to-day work. This is exactly what Scompler stands for - we call it Stratecution," explains Mirko Lange.
Ruth Wennemar and Ulrich Schlenker, CvDs at Welthungerhilfe, report in the webinar on their communications work before and after the implementation of the newsroom. "Before we thought in terms of newsroom processes and worked with Scompler , duplication of work due to a lack of transparency and a strong channel orientation slowed us down," says Wennemar.
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Your speakers
Ruth Wennemar
Welthungerhilfe
Ruth Wennemar has been Chief of Staff and Managing Editor in the Welthungerhilfe newsroom since March 2024. She has been working as a TV journalist for around 25 years and has spent the last ten years as CvD at the newsdesk and in newsroom planning within the RTL Deutschland Group.
Ulrich Schlenker
Welthungerhilfe
Ulrich Schlenker has worked as Deputy Head of Communications for Welthungerhilfe for eight years and has been Head of the Newsroom since March 2024. Prior to that, he held various positions at Oxfam Germany and the umbrella organization VENRO, in each case at the interface between online communication and campaigning.
Mirko Lange
Scompler Technologies GmbH
Mirko Lange is one of the most renowned strategy consultants for content and content marketing in the German-speaking world. He is the founder and Chief Visionary Officer of Scompler. Scompler is used as a planning tool by dozens of newsrooms.
Prof. Dr. Christoph Moss
Mediamoss GmbH
Christoph Moss is a professor of communication and marketing. He developed the corporate newsroom model and has already implemented it more than 140 times with his agency Mediamoss.
