DHL Group as a driver for integrated communication: How global collaboration succeeds in a content platform
Integrated corporate communications at the DHL Group
Webinar from April 01, 14-15 h
How does DHL Group's Corporate Communications succeed in organizing its topics efficiently, with a wide reach and across teams - beyond national borders? Faced with a growing number of channels, ever more complex topics and increasingly diverse target groups, DHL Group Employee Communications decided on a strategic change in 2021: the introduction of Scompler as a central content platform. The goal: more efficiency, more clearly focused topics and closer collaboration - regardless of location and time zone.
Since then, the project has developed rapidly: social media and media relations have been added, as well as teams with communicators based in the USA, Singapore or South Africa. In the webinar, Marcel Plexnies, Strategic Internal Communications Manager at DHL Group, and Markus Elsen, Strategic Account Director at Scompler, report on the learnings, opportunities and challenges on the path to integrated communication
In our webinar, you will find out about:
1. initial situation and project start: How DHL Group's internal communications initiated the change
2. integration of Scompler and the development towards integrated communication: thinking holistically about topics across all touchpoints and using synergies
3. Practical success, project growth and future plans: How closer collaboration with social media and media relations works on one platform - and what's next
About the DHL Group
DHL Group is the world's leading logistics provider. The Group combines two brands: Deutsche Post, Europe's leading postal and parcel service provider, and DHL, which specializes in international shipping, freight transport, supply chain management and e-commerce. The company employs over 600,000 people worldwide and is represented in more than 220 countries and territories.
Your speakers
Marcel Plexnies
Strategic Internal Communications Manager, DHL Group
As Strategic Internal Communications Manager, Marcel Plexnies has closely supported and promoted the integration of Scompler as a central planning platform in Group communications from the very beginning.
Markus Elsen
Strategic Account Director, Scompler
As Strategic Account Director at Scompler , Markus Elsen advises communicators, particularly from the logistics and corporate communications sectors, on their content strategy and content planning.