Webinar on July 16
From corporate strategy to theme architecture
How communicators align their communication planning in a target-oriented way
How to make your communication planning targeted and efficient
Webinar from July 16, 2024
Strategic communication is a key success factor in the stakeholder world. In our webinar, Michael Schmitz, Head Partner & Solutions at Scompler, and Christoph Lautenbach, Managing Director of Lautenbach Sass, will show you how you can make your communication planning efficient and targeted.
Watch recording
Contents of the webinar:
It is essential that the communication strategy reflects the company's overarching goals and vision. This creates a coherent direction and strengthens the brand identity.
A well-thought-out topic architecture helps to create relevant and appealing content that both supports your business goals and appeals to the interests of your target groups.
Identifying and prioritizing relevant topics is crucial. Learn how to find topics that are important to your stakeholders and support your communication goals.
Linking stakeholder interests with corporate goals creates sustainable and effective communication that promotes trust and commitment.
Your speakers
Michael Schmitz
Head Partner & Solutions
Michael Schmitz is working with consulting and technology partners on solutions to help Scompler customers operationalize their content strategy.
Christoph Lautenbach
Lautenbach Sass
Christoph Lautenbach is Managing Partner at LAUTENBACH SASS and supports communications teams in the development of communications strategies and the organization of communications departments.
