Webinar with crowdmedia
The annual content review: Pass or fail the test?
- Why should we review our content strategy?
- What do you need for a successful content review?
Content review: How to make sure your content strategy is working
Webinar from September 26, 2023
We develop a content strategy, agree on a topic architecture and diligently fill our channels with content. But are we really achieving what we originally set out to do with our content activities? In daily business, we question our strategy far too rarely, say Svenja Teichmann from the online marketing agency crowdmedia and Michael Schmitz from Scompler. In their joint webinar, they recommend that communicators conduct a regular content review with these questions:
Are our topics sustainably relevant and do we convey them in such a way that our target groups feel addressed?
Digital platforms, especially social media, and their use are constantly changing. Does our original channel setup stand up to the cost-benefit check?
Do the longevity of our content, the effort invested and the return measured against our KPIs still match?
Your speakers
Michael Schmitz
Scompler Technologies GmbH
As Head Strategy Consulting and Partner Development, Michael Schmitz advises clients of Scompler on how to successfully operationalize their content strategy.
Svenja Teichmann
crowdmedia
Svenja Teichmann is the founder and managing director of crowdmedia GmbH and develops content strategies for her B2C and B2B clients and supports their operationalization.
