#CompetenceInsteadOfBuzzwords
References – what our customers say
Scompler emerged in 2013 from a major consulting project at Deutsche Bahn. Since then, we have acquired a great many large and small customers – there are now more than 15,000 users with 17,000 projects registered on the Scompler platform. Our consulting and software customers include corporations and medium-sized companies from Germany, Austria and Switzerland.
„Scompler has been supporting us for several years in our communication with long-distance and local transport customers*. We have grown with the tool, its constant evolution. At the same time, we had the opportunity to incorporate the needs of the editorial team into the further development. The social media management of DB Vertrieb GmbH started with the strategic planning up to the operational implementation on the high-reach accounts of the passenger traffic. This successful way of working has recently been transferred to the online editorial team of bahn.de and the regional pages of DB Personenverkehr, allowing the editorial teams to grow together.“
Svea Raßmus
Head of Online Editorial, Social Media and Content Management, Deutsche Bahn
„One of our most important strategic tasks as a bank is to consistently go digital. Consistently digital‘ is synonymous with ‚consistently customer-oriented‘. And this is not only a technical task, but above all a communicative one, for which content plays a decisive role. In the first step we will Support Scompler in the operational work in the area of social media. In perspective, Scompler will become our strategic content management system, providing the foundation for end-to-end user-centric, topic-specific and cross-channel communications.“
Richard Lips
Divisional Board Member Group Communications Commerzbank
„Needs-based communication is at the forefront of what we do. We have chosen to think in terms of content rather than channels, which are strategically aligned with the organization. In the past, we stumbled from concept paper to concept paper. We did not succeed in operationalizing this. Scompler guides us in methodology and systematics and enabled that marketing communication was digitized within 2h. We’re still learning, but our cross-functional collaboration continues to grow. Day-to-day business is always strategically aligned with the content strategy. At any time, communication is transparent for everyone and our efficiency could be increased. A Win for All.“
Newsroom and Topic Centering in Strategic Content Management
The „Content Command Center©“ of the Salvation Army Switzerland with Scompler – awarded with the Fox Award 2020 in gold.
„Today, more than ever, the basis of successful communications work is to maintain an overview of topics and channels at all times, to control workflows, to manage ideas, to plan topics, and finally to align them with strategic corporate goals. Here, Scompler represents an enormous support in everyday work.“
Katrin Alina Kulage
PR Officer, Corporate Communications, Düsseldorf Airport
Away from the Channel, Towards the Topic – Strategic Content Management in Practice
The new newsroom organization of Düsseldorf Airport based on Scompler.
„We understood early on: need to create content across channels with the story as the central element. After the strategy meeting, everyone needs to know what the strategy specifications specifically mean for their work. This translation of strategy into operations is the domain of Scompler – and this is the crux of whether content marketing works or not, in my view. Scompler has led to a whole new visibility, a whole new transparency of issues. That was the starting point for a weekly editorial meeting that all departments now attend: internal communications, PR, performance marketing, the content marketing team and other units.“
Juliane Howitz
Teamlead Content Marketing / Content Strategist, HRS Group
Strategic content marketing as the spearhead of transformation
How HRS is using Scompler to change structures and processes and align its customer approach with specific topics.
„Communications professionals who work in a topic-oriented manner helps Scompler tremendously in planning. Define topics, post types and posts, and move them later if necessary, or assign responsibilities in the team, for example. And if a department asks what we’ve done on a topic, I can filter that out with one click and send an overview graphic. Five videos, one infographic, 27 Facebook posts, 10 tweets on Twitter… We used to pull any Twitter numbers, Excel/CSV files or other documentation, now it’s all in there.“
Marcel Hauri
Head of Publishing and Newsroom Swiss Accident Insurance Fund (Suva)
More transparency and collaboration in the newsroom
How the use of Scompler in the newsroom makes SUVA Switzerland’s communication faster and more efficient.
„I have already implemented two other tools in the company and know very well that user-friendliness is the be-all and end-all for employee acceptance. And Scompler is simply way out in front. Above all, we wanted to communicate more strategically. And that’s what Scompler supports best. So far, we ask the team members in the clinics: What do you actually do?‘ With Scompler, we start asking: ‚Why do you do that? And how do you do it?‘ and thus pave the way for a much more strategic approach to communication.“
Frank Nehlig
Head of Corporate Communications, Hirslanden Hospital Group
Integrated communication – strategic, issue-centric and across silos
How the Hirslanden private hospital group uses Scompler to manage its communications in the newsroom model
„With Scompler we organize our work in the corporate newsroom. We can thus orchestrate our content at national and international level and publish it in a coordinated manner. This includes content from IR, image and corporate communications, as well as from the specialist departments and various country organizations. We cover all communication channels in the newsroom, from internal to marketing communications, social media, PR to magazine and website content.“
Olaf Grewe
Manager Group PR Corporate Communications Geberit International AG
„In many companies, communication and marketing are at a turning point: External presentation must increasingly address the specific needs of their target groups in order to stand out from the competition. Therefore we see with Scompler considerable market potential: In the age of digitalization, the young high-tech company is fully in tune with the times with its sophisticated solution. Innovative approaches in a high-growth area therefore make investments in IT companies like Scompler particularly interesting for Bavaria as a location for the future.“
Roman Huber
Managing Director Bayern Kapital
„The production of relevant content – not data – is both a bottleneck and a success factor for customer-centric communications. In addition, the ever-increasing number of distribution channels is leading to increasing complexity and thus a greater need for solutions to deal with this complexity. Mirko Lange and his team have decades of experience as consultants and are familiar with the many challenges faced by large companies when it comes to overarching topic management in their communications strategy. Scompler found the right answer.“
Sebastian Scheib
Investment manager, main incubator
