Content strategy consulting

Strategic content consulting

We are consultants, trainers and coaches for our clients. We know that strategy is the foundation. And from the experience of around 100 projects, we have gained enough experience to proceed methodically on the one hand, but still leave enough leeway for individual needs on the other.

Modular design

Our consulting services have a modular structure. We work with a total of 12 modules. Depending on how far we want to delve into the topic, each workshop module lasts between one hour and one day. In other words, in one day you can get an introduction to all the elements or work on one to a maximum of three of them in depth. If you want to go through the entire program, you should plan at least three days.

The 12 elements of the content strategy

Kick-off: What is content marketing and what can you expect?
If content marketing is the answer, what was the question? Taking stock and setting objectives.
Where expertise meets needs: definition of buyer personas.
Content that doesn't perform is poetry: your very own conversion funnel.
What's your "why"? How to develop your core story!
Telling the story: from topic planning to storyboarding.
The operationalization of the strategy: the editorial plan and content production.
Complete coverage of touchpoints: the right channel architecture.
Everything is nothing without reach: the eight levers of content promotions.
Above all, "controlling" means "steering": developing key figures and adapting the strategy
The right team, deployed correctly: Setting up the perfect organization and agile processes.
Content marketing as a change process: winning over management and planning sustainably.

The SCOM process

During implementation, we proceed according to the SCOM process we have developed. It ensures that you can later operationalize your strategy smoothly.

Let's talk

Browse through our blog and read one of the many articles we have written on the subject of content strategy, corporate newsrooms and topic-centered communication. Or contact us for a no-obligation consultation.

You are also welcome to contact us by e-mail .