Live webinar with our partner CIVEY
Market research data in content marketing and the corporate newsroom
- How can you use market research to create exclusive content?
- How can you use market research to measure the success and impact of your communication?
Utilize the potential of opinion and market research data in real time
Live webinar on February 1, 2023 from 11:00 to 12:00.
The booster for communication, marketing and strategy
Together with Civey, we show you how you can use data from opinion and market research to give your communication an extra boost - at every stage of the communication value chain:
- How to use market research to find relevant topics for your target groups.
- How to discover and use current opinion trends on your topics.
- How to tell exciting stories using fact-based storytelling.
- How to identify the right messages and arguments for your target groups.
- How to find the right media to reach your target groups.
- How to choose the right time for your themed campaigns.
- How to find out whether key messages are reaching your target groups.
- How to check whether campaigns are effective.
- How to find out what impact this has on branding and reputation.
And it's all affordable, fast and integrated into the content and campaign planning in Scompler via our Content Data Center.
Here is the program:
Our partner Civey is the pioneer for digital market and opinion research in real time in Germany. Civey offers clients a wide range of data solutions such as instant surveys, target group analyses, topic monitoring and campaign measurements in order to make well-founded decisions and develop targeted communication strategies. Civey's most successful products include campaign measurement, which Volkswagen, for example, used to manage the launch of the ID. electric car family, as well as data evaluations at country and constituency level, which are used by political parties, for example, to align their election campaign strategies. Civey's clients include companies such as Vodafone and E.ON, institutions in the public sector and parts of the German government.
Civey offers practical solutions in the areas of communication planning, content implementation and measurement. The use cases include the determination of opinions and attitudes of target groups, the optimization of advertising messages and the measurement of advertising impact. Steffen Braun will guide you through three use cases in the webinar.
Your hosts for the webinar
Steffen Braun
Civey GmbH
Steffen Braun is Partner and VP Sales at Civey and has built up the client division at Civey since 2017. In his role, he now works with large companies and organizations on the planning, implementation and measurement of communication and content marketing.
Mirko Lange
Scompler Technologies GmbH
Mirko Lange is one of the most renowned strategy consultants for content and content marketing in the German-speaking world. He is the founder and managing director of Scompler.
You can also take part in our current survey
Here you will find an example of how you can conduct market and opinion research with CIVEY. This survey will be sent out in parallel to a selected panel of communication decision-makers. You are also welcome to take part in the survey - but CIVEY will only include you in the sample if you have already taken part in other CIVEY surveys and the algorithm classifies you as suitable.
Please note: The survey has three questions in three tabs. Please answer all three questions. The results that you receive directly after answering are not yet fully meaningful, but only reflect the current status. We will show the final results in the webinar.
