The Scompler Content Data Center (Preview)
Valuable data for your content strategy
We can integrate a wide range of data from many different providers into the Content Data Center. Some of this data is available free of charge, for others you must purchase licenses from the respective providers. Please contact us about the providers. We often work closely with the providers listed below, can establish contact and often negotiate a better price.
Please note that we are currently still in the beta phase. We are starting with a basic set and are continuously expanding the offer. Currently, only we can integrate and manage the data in your project. Which data we can integrate also depends on which data sources you use and on your security concept. Public data (such as from Google Trends) is generally completely unproblematic. But when it comes to outgrowth data, such as from Tableau or Hubspot, we need to work closely with your IT security.
CIVEY: Market research data in real time
Civey stands for Citizen and Survey. Civey is the pioneer of digital market and opinion research in real time with the largest open access panel in Germany. With its innovative survey method and specially developed, self-learning algorithm, customers receive reliable data on personal attitudes, consumption, advertising impact and reputation around the clock. The size of the panel not only enables customers to collect representative data very quickly, but also gives them the opportunity to reach very specific target groups for the first time.
CIVEY's real-time data can be seamlessly integrated into Scompler . They are used by companies such as Volkswagen and Vodafone, media such as DER SPIEGEL and public broadcasters, the largest advertising agencies, foundations, political parties and other institutions. The Sonntagsfrage and the government monitor at DER SPIEGEL, the Deutschland Puls from T-Online.de, the WiWo-Entscheiderpanel and the Bayern-Monitor from Augsburger Allgemeine regularly attract a great deal of attention.
- Nationwide survey of the entire population: EUR 500
- Nationwide survey of the entire population, evaluation down to district level: EUR 1,500
- Nationwide survey to the entire population and daily updated real-time data for the question incl. progression curve over 6 months: EUR 1,100
- Nationwide survey of the entire population, evaluation down to district level and daily updated real-time data for the question incl. progression curve over 6 months: EUR 3,000
- 12 months access to the Civey database with approx. 10,000 questions from all areas of society, including approx. 4,000 questions that already have historical trends and continue to provide live data (progression curves): EUR 12,000
- Instant polls: The instant polls provide valid, representative results within a short period of time. The surveys provide insights by analyzing over 14 subgroups such as age, gender, voting intention and education. Evaluations according to defined target groups are also possible.
- Target group analyses: Here, the target group can be easily identified and precisely described using 160 characteristics. This provides information about the social structure, media use, interests, values and many other exciting characteristics.
- Topic monitoring: Enables changes in opinion and trends to be recognized immediately. The topic monitor not only helps to identify short-term trends in real time, but also to exploit long-term developments and market potential.
- Campaign measurement: Campaign measurement shows how campaigns and individual marketing channels affect the funnel. CIVEY measures live whether the campaign hits the mark and whether the core messages stick with the target group. It also provides information on the impact of the campaign on branding and corporate image.
- Examples of instant surveys:
- Examples of target group analyses:
- Examples of topic monitoring:
- Examples of campaign measurement:
Further information: www.civey.com
Landau Media: Cross-media media monitoring and analysis in DACH
Companies and brands now have to manage communication on many channels simultaneously. Landau Media keeps track of all relevant media channels in earned and shared media for you. With almost 12,000 print media and over 20,000 online media, we offer the most comprehensive media coverage in the DACH region. In addition, we search around 15 million posts from all relevant social media networks in the DACH region. Set up your digital news feeds and analysis dashboards, for example for your important company topics or press releases. Call up the response to your topics or press releases directly in Scompler or simply integrate your analysis dashboards in the data center of Scompler.
If you are already a Landau Media customer, there are no additional costs. The price model is based on the number of topics (keywords/search profiles) and the associated message volume (data volume).
- Our price model starts at 150 euros per month (package S)
- Package (M): 550 euros (10 search terms and up to 1,000 messages per month in print, online and social)
- Package (L): 1,500 euros (20 search terms and up to 5,000 messages per month in print, online and social)
- Package (XL): on request
For Scompler customers, we offer a 14-day free trial so that you can find the right price package for your requirements. You also have maximum flexibility when choosing your price package. You can adjust the price packages to your needs on a monthly basis and also cancel your contract with us on a monthly basis.
- Monitoring: Our newsfeed is based on information and data from 12,000 print media, 20,000 online media, 15 million social media posts and 20,000 podcasts from the DACH region.
- Newsfeed: From this newsfeed we provide you daily with all editorial reports and user-generated content on your company, your topics, your press releases or your competitors.
- Media resonance: You receive a comprehensive overview of the resonance in various types of media. From daily newspapers and weekly magazines to specialist media, TikTok and podcasts.
- Clippings: All messages, whether print articles or Facebook posts, contain important information on circulation, reach or engagement.
- Analysis dashboards: Set up various analysis dashboards, e.g. according to specific topics, according to your press activities or according to predefined media genres or titles.
Further information: www.landaumedia.com
Pressrelations: Media monitoring, media and trend analyses
In 20 years, pressrelations has developed into an international full-service provider of media intelligence solutions at 12 locations. With NewsRadar®, you as a topic and channel manager can clearly compile and analyze all cross-media results from earned and owned media with important key figures in real time. We support you throughout the entire cross-media workflow: from identifying topics and trends to editorial planning, monitoring and analysis. This enables you to identify the strategically important topics and trends relevant to you at an early stage and communicate them at the right time via the right channels in the right form. The subsequent evaluation helps you to find out what impact your communication work has had on the media.
NewsRadar® bundles and visualizes all important data for your communication: from tracking topics and trends to monitoring and analysis. The integration of FirstSignals® enables, among other things, differentiated and effective content planning as well as topic leadership through early positioning on future trends.
Data is integrated directly into Scompler via API, dynamic content feeds (XML, JSON) or individual analysis widgets via iFrame.
- SearchPool: Search in more than 72,000 online media and around 33,000 social media sources. Search for publications on certain topics or specific media.
- Media monitoring / topic monitoring: online, print, radio, television, social media, worldwide
- Media review: All relevant articles in a structured media review - daily, weekly or over a different period. Additional key figures if required, such as weighted advertising equivalent value or reach for TV and radio contributions.
- FirstSignals: Recognizing new topics and trends at an early stage and using them strategically. Supporting content marketing with its own agenda setting in the currently decisive topic areas at the point of planning (POP).
- LiveBarometer: Analysis evaluations independent of daily monitoring. AI-based real-time evaluations for an overview of reporting in editorial online media and social media sources. Analysis of important key figures on benchmarks, reach, topics and sentiment without comprehensive monitoring.
- Media analytics: embedding of central analysis graphics via iFrame or entire dashboards. This includes a variety of flexible graphic types in order to have the media impact including central KPIs at a glance.
Further information: www.pressrelations.com
