Live webinar with our partner MORESOPHY on March 29, 2023

Successful content: with AI and content analysis

How can you identify and understand target groups with AI analysis?
How can you use content analysis to create exclusive content?

Are you interested in one or both solutions?
Take the opportunity to request a demo at Scompler and test the Civey Dashboard.

Content in Context: We show you how MORESOPHY can support you.

Live webinar from March 29, 2023

MORESOPHY is a leading provider of data analytics solutions for the implementation of data-driven processes. MORESOPHY technology offers unique AI-supported processes for the preparation of high-quality, meaningful data for integration into cloud-based data management architectures. MORESOPHY's CONTEXTCLOUD enables ongoing monitoring of trends and environments in the relevant segments. This provides creative input for topic planning and relevance optimization of your content.

In the webinar, Prof. Dr. Beier will demonstrate in a practical way how data can be obtained from large volumes of content with the help of AI and how this can support the content process from planning and editing to effectiveness analyses.

Here is the program:

MORESOPHY is a German technology company that enables companies to activate undiscovered potential in any structured data - for increased productivity, strong customer loyalty and sustainable risk management. Market leaders such as PwC, Deutsche Telekom, Accenture, Haufe-Lexware and GVL rely on MORESOPHY's more than 20 years of experience in activating undiscovered potential in data of any structure.

How does AI help me to identify my target groups and what topics can I use to attract their attention?

How can AI-generated benchmark analyses be used to determine the ideal positioning in the market and in relation to the competition?

Why do I need artificial intelligence and NLU (Natural Language Understanding) to carry out effective effectiveness analyses? What content can I use to turn readers into enthusiastic, loyal supporters and retain them in the long term?

Our experts will be happy to help you with the use of MORESOPHY and the "Content Data Center". Take the opportunity to put your questions directly to Prof. Dr. Heiko Beier and Michael Schmitz.

Your hosts for the webinar

Prof. Dr. Heiko Beier

MORESOPHY GmbH

Heiko Beier is a professor of media communication and an expert in data-driven solutions using artificial intelligence. As a business enabler, he supports companies in various industries with MORESOPHY in the design and implementation of digital business models based on smart data technologies.

Michael Schmitz

Scompler Technologies GmbH

As Head Strategy Consulting and Partner Development, Michael Schmitz advises clients of Scompler on how to successfully operationalize their content strategy.