The six stages of content operations

Content strategy considerations must take numerous factors into account. The success of a content strategy in your company depends, among other things, on how well you optimize internal structures for the necessary content creation processes. It is therefore important to understand the production requirements of content - only then will you be able to adapt existing company structures.

The Content Maturity Matrix with its six maturity levels provides a more precise understanding of such content production processes:

• Driven
• Planned
• Targeted
• Attributed
• Analyzed
• Automated

Companies go through successive stages of development in order to establish a functioning strategic content marketing strategy. The Content Maturity Matrix describes these evolutionary stages and offers an ideal target image (maturity level concept).

The Content Maturity Matrix combines the optimal corporate structure (vertical axis) with the optimal production processes (horizontal axis) in order to consistently align communication with customer needs and benefits.

The horizontal stages described below show which topics the company is currently dealing with in which stage of development and what the development steps at the transition points to the next stage look like.