Expert panel with SCOM partner CRTN
Using data to find topics and plan strategically
Data-driven topic evaluation and planning - is that possible? Absolutely, as Jasper von Hardenberg and Paul Ledder from our partner CRTN show. In conjunction with topic scoring in Scompler , data-driven approaches make it easier to prioritize the right topics.
From strategic topic evaluation to data-driven topic planning
The topic score in Scompler enables companies to define the best topics for communication - from several perspectives. The decision as to whether a topic is well or not so well suited for communication is based on a variety of factors. Some of these can be "measured" directly, others require a good assessment. In this respect, Peter Drucker was wrong when he said: "You can't manage what you can't measure." However, it is advisable to use measured hard data if you have it. But then you have to do it properly.
Our partner CRTN explains how data analyses can make the decision for or against a topic much easier. Together with our Scompler expert Michael Schmitz, our colleagues from CRTN show how data analyses can be cleverly and meaningfully linked to the Scompler topic score.
We will talk about this in this web seminar:
You should pay attention to this when interpreting communication options based on data
Our partner CRTN explains how to approach data-driven content strategy.
From the general choice of topic to specific storytelling
The strategic planning of topics requires different data-driven approaches than the identification and creation of specific communication events and stories.
Securing decisions: how data-based analyses help to better prioritize topics in Scompler
CRTN uses concrete application examples to show how Google keyword analysis or insights from social media enable helpful conclusions to be drawn about a good choice of topics.
It's the weighting that counts: topic scoring in Scompler
Scompler offers excellent opportunities to evaluate the right topics and prioritize them in communication.
Discussion
Be there and put your questions live to Jasper von Hardenberg, Paul Ledder and Michael Schmitz.
Founder, CRTN Marketing GmbH
Jasper von Hardenberg
With over 12 years of strategy experience, Jasper von Hardenberg has been a digital planner from the very beginning. From his work for traditional, digital and content marketing agencies, he knows how crucial the convergence of conventional marketing and digital analytics is for successful communication.
Founder, CRTN Marketing GmbH
Paul Ledder
Digital strategist and service designer - Paul Ledder's great strength lies in solving complex issues and making them understandable. Whether it's new structures and processes in communication and marketing departments, highly complex channel landscapes or target group architecture.
Scompler Technologies GmbH
Michael Schmitz
As Head Strategy Consulting & Partner Development, Michael Schmitz advises clients of Scompler on how to successfully operationalize their content strategy.
