Video: Case Study Theme Scoring
How Helvetas manages Scompler issues
In this practical example, Mirko Lange (Founder and Managing Director, Scompler) and Susanne Strässle (Head of Content, Marketing & Communication, Helvetas) show how the Swiss NGO Helvetas transformed its content strategy with the help of topic scoring. Susanne Strässle shares her practical experience, the challenges Helvetas faces and how she dealt with skepticism among her colleagues.
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