SCOM Presentations

"You can't do it with Excel" - how content operations platforms help to manage chaos

My presentation at the New Marketing Tech Summit on November 7 in Hamburg. The topic: What can technology contribute to overcoming the challenges that marketers are facing today as content becomes increasingly important? Content shock, more and more formats, more and more channels, more and more pressure to create more and more content - all this can easily lead to chaos. Content marketing tools, or more precisely: "content operation tools" or "content operation platforms" can help here.

I present the reasons why you should take a look at them, as well as the most important platforms. In the end, it has become an (almost) complete market overview of content marketing platforms: Including for example Kapost, Dirico, Percolate and Contentbird, but also Facelift, Hubspot or Trello. Please click on the slides to display the next page. You can go back one slide using the red button at the bottom left and you can also view the presentation in full screen mode using the gray button at the bottom left. If you would like to have the presentation (also as an open PPTX file), please send me an e-mail to [email protected]. Thank you very much!

If you would like to have the presentation (also as an open PPTX file), please send me an e-mail to [email protected]. Thank you very much!

The author

Photo of the author

Mirko Lange

Founder Scompler

Mirko Lange has been a communications consultant for 27 years and a lecturer at several universities since 2001. In 1999, he founded one of the first consulting firms for online PR in Germany and made a name for himself as the first specialist for corporate communications on the social web in 2008. In 2010, he advised Deutsche Bahn ("Facebook Ticket") and Nestlé ("Kitkat"), among others, on crisis communications, which were hit by the first "shitstorms" in Germany. As a result, Deutsche Bahn, for example, aligned its entire communication to the social web, a process that Lange accompanied. This project resulted in the communication management software Scompler. Scompler now has more than 300 customers, including 6 DAX companies.

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