Our presentations and models on the topic of "Strategic content marketing"

Here you will find a selection of presentations and models that we use in our daily work and in our workshops with customers. All presentations are available for download as open PPTX files, the link to the download can be found below each document. You can use the files in your daily work or for strategy development. In addition, a detailed blog post describes the SCOM Framework, which provides the framework for the checklists in the overall context: The SCOM Framework: 12 Insider Tips plus Checklists for Strategic Content Marketing.

Presentation: Strategic content marketing - from marketing technique to management discipline

"You can't do it with Excel" - how content operations platforms help to manage chaos

Strategic content marketing: From marketing technique to management discipline (291 slides)

Strategic content marketing: From marketing technique to management discipline (318 slides)

The SCOM presentation "Good content"

The SCOM presentation "Substance, staging and distribution"

The SCOM presentation "The Silo Problem"

The SCOM presentation "Content Funnel"